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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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How Facebook misses out on Talent

Destination Innovation

There are pervasive myths that older people are stuck in their ways, lack creativity and dynamism and cannot cope with new technology. In 2007 at age 22 Mark Zuckerberg profoundly stated, ‘Younger people are just smarter. He is dramatic proof that old people can be creative and dynamic. This is reflected in ageism in hiring.

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Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. The emotion and creative expression of a brand’s ideals have to remain or you’re only as good as your next promotional offer.”. Most agencies view emotion and creativity as their secret weapons.

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How to Think Outside of the Box in Business Marketing

The Human Factor

How enticing marketing campaigns can boost a business’s sales and its notoriety. Marketing is the key to business success. It comes without saying, but by creating unique and enticing marketing and advertising campaign, it will guarantee that your business is being promoted to the customer. This is not always the case however.

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When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

The term “creative destruction” was coined by famed economist Joseph Schumpeter in the 1940s. there are several contexts in which a plan based on the premise of creative destruction is usually worthy of consideration. The market is mature and over-satisfied. When markets mature to this point, companies need to shift quickly.

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Awesome Innovation Infographic To Double Your Effectiveness

Gijs Van Wulfen

” We like to help you with a structured approach, which combines both creativity and business reality. FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. .” “We struggle to get inside the head of our customers.”

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The Role of Innovation in New Product Development: Three Approaches for Success

Qmarkets

The Lego Company for example, consistently use crowdsourcing as a means of sourcing new product ideas, using their community to contribute to the creative NPD process. Had these manufacturers taken on Dyson’s prototype they would have had a breakthrough product in their market. Dyson engineers are never satisfied.