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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. That’s the highest percentage since 2007. To learn more about the NAHB findings and how those insights can energize your marketing, please contact us. Let’s talk!

Trends 52
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Find inspiration behind these 3 surprising market creation stories

Christensen Institute

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. What the stories behind these innovation evolutions teach us is that it takes a lot more than just an invention to create a market.

Marketing 102
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

Here is my recorded testimony, prepared in text below, on why accreditation needs an innovation overhaul and the need to focus on student learning outcomes instead of institutional inputs. There’s a saying in efficient markets for goods and services. Not learning. What would a better market look like? Not employment.

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Celebrate Pride Month by Recognizing the Role of Diversity in Innovation

IdeaScale

While Amundsen had plenty of experience navigating tundra and polar areas, when he arrived in Canada and met the local Inuit tribes, he learned their language and bartered not for food or supplies, but for knowledge. The diverse teams fit the market price 58% better than the homogenous ones.

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How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. Netflix’s streaming video model seems blindingly obvious now, but stop and consider the state of television in 2007. appeared first on IdeaScale.

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9 Way Bailey’s Irish Cream Can Help You Innovate

IdeaScale

On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. Good ideas need to exist in a marketplace where leaders and people with authority can learn about them and then take a chance on and invest in good ideas. Lesson Five: Ideas Need to be Marketed.