IdeaScale
APRIL 10, 2018
On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. Lesson Five: Ideas Need to be Marketed. When Baileys finally had a potential bottle, label and name, the team took it to a bar for some market research. How else are they going to discover them?
IdeaScale
JUNE 8, 2021
The diverse teams fit the market price 58% better than the homogenous ones. For example, in 2007, the German company TrekStor debuted their new MP3 player, which was highly technically accomplished, but somehow got through the entire process with nobody challenging a product name that sounded like a literal hate crime.
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Paul Hobcraft
FEBRUARY 15, 2017
They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.
The Inovo Group
MARCH 20, 2020
We can all sense the many powerful unmet needs at the present, and in the coming months we will see more innovation than we have seen in years. The COVID-19 pandemic, a fifty-percent drop in the price of crude oil, and the knock-on effects to businesses and markets have upset the global order. The Black Swan (2007).
mjvinnovation
APRIL 20, 2020
Excerpted from The Black Swan by Nassim Nicholas Taleb Copyright © 2007 by Nassim Nicholas Taleb. As part of our visit, our client approached us with the following challenge: The company had a high demand to get to know the Chinese innovation and market ecosystem. This was both financially and operationally unsustainable.
Wazoku
JANUARY 9, 2020
Fast-forward to the present day and we’ve moved well beyond the concept of a ‘job for life’ to a place where careers are positively fluid. This shift led to increased popularity of instructor-led classroom training in the workplace, as well as the use of training videos, PowerPoint presentations and computer-based training methods.
The Inovo Group
FEBRUARY 10, 2021
At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. Eric Yuan, the founder of Zoom, was one of the first 20 employees of WebEx that was acquired by Cisco Systems in 2007.
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