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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. Example: General Motors (GM) was known for its strict hierarchical structure, leading to a culture of fear where lower-level employees were reluctant to voice concerns or ideas.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. The Future of Customer Experience.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. By involving customers in coming up with new ideas, you have an incredible way of getting to the heart of what will ultimately change behaviour.

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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. 2008), or, more simply, the value proposition (Teece 2010). Thus, it should answer the question ´Who is the customer?´

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Understanding the Innovation Landscape needed for Enabling Technologies in the World’s Energy Transition

Paul Hobcraft

If you are interested in exploring the enabling technologies in different innovation landscapes, these links below will take you to specific briefs released in September 2019 on different parts of the energy system undergoing change. The Emissions Gap Report has been produced annually since 2010. degree C above pre-industrial levels.

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First 3 predictions for post-COVID world

Jeffrey Phillips

The rule of the boomers has been been a short ride, from the 1990s till today, and mostly a sugar high, fueled by a rapidly rising stock market and cheap money, but leaving little behind in terms of infrastructure. But what happens when at least two important legs of the real estate market weaken or collapse?

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