Remove 2011 Remove Marketing Remove Strategy Remove Video
article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

article thumbnail

The Book that Took 9 Years to Publish

Stephen Shapiro

March 2011: I submitted the final manuscript to Penguin for Best Practices are Stupid. It covered a wide range of topics related to innovation: strategy, organization structures, measures, technology, and more. April 2011: Almost immediately after submitting the manuscript, I conceived the concept of a “Challenge Toolkit.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Promote Your eCommerce Brand On TikTok

The Human Factor

TikTok, one of the most popular social media apps on the market, might be just the platform to turn you into an online sensation. . TikTok has taken the world by storm with its compelling video-sharing features. . The truth, however, is that it can also be a powerful marketing tool as long as you know how to use it right! .

How To 36
article thumbnail

Micro-moments: discover what your user wants at every moment of their journey

mjvinnovation

The resemblance to marketing and sales funnels is no coincidence. In 2011, Google defined the online decision-making moment as the Zero Moment of Truth or ZMOT, for short. Here we can witness the massive benefit of geo-marketing and advertising strategies. “I I want to do this.”. I want to buy this.”.

article thumbnail

Good Ideas Often go Nowhere: Here’s What You Can Do About It

The Inovo Group

At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. In frustration, Yuan left Cisco to establish his own company, Zoom Video Communications. The idea was rejected.

article thumbnail

Can Netflix Double Pivot to Be a Media Game Changer?

Adam Hartung

Think about Blackberry, that gave us the smartphone business then lost it to Apple and its creation of the app market. These were some really big companies that saw their market shifts, but failed to “pivot” their strategy to remain competitive. It is becoming a market leader in original programming.

Video 36
article thumbnail

Identifying Opportunities for Disruptive Innovation

Strategos

Both models exist in parallel today and have displaced traditional brick and mortar video rental such as Blockbuster. Founded in 2011 by Michael Dubin and Mark Levine, the startup attracted a lot of attention when Mr. Dubin featured in a comedic ad posted on Youtube that went viral.