Video Marketing: How To Maximise Your Reach
IdeaSpies
AUGUST 30, 2021
Video marketing has become an important strategy for many businesses in today's digital world. There are about 5 billion videos vi. Feed generated with FetchRSS )
Driving Innovation: Proven Strategies for Fostering Team Collaboration
Leapfrogging
APRIL 15, 2024
By recognizing the importance of collaboration and taking deliberate steps to cultivate it, organizations can ensure they remain competitive and innovative in an ever-evolving market landscape. Video conferencing Connecting remote team members and detailed visual presentations. Instant messaging Quick updates and clarifications.
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Webinars
How Retailers Are Transforming Customer Experiences with Data & AI
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization
Turn Payments Into Personalization: Unlock the Value of Transaction Data
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Innovations linkages to Strategy is vitally important
Paul Hobcraft
DECEMBER 15, 2021
as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.
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312 Webinars
How Retailers Are Transforming Customer Experiences with Data & AI
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization
Turn Payments Into Personalization: Unlock the Value of Transaction Data
Why Video Content Management is Essential to Your Marketing Strategy
The Human Factor
AUGUST 3, 2022
Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. However, video in particular is making significant strides. However, video in particular is making significant strides. Using more videos in your content marketing strategy is an extremely smart decision.
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Content Marketing Strategy – 15 Keys to Shooting 25 Social Media Videos in One Day
BrainZooming
APRIL 20, 2017
On Tuesday, we were at the Kansas City Public Library to shoot videos featuring content from Brainzooming articles, downloads, and workshops. We shot twenty-five videos during the day to support our own brand’s content marketing strategy. Yeah, twenty-five videos. Captured most of the videos in one take.
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Seven marketing habits to drive multicultural marketing growth
Brunner
MARCH 24, 2023
At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.
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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.
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The 21 Best Business Strategy Blogs
CMOE
MARCH 6, 2023
An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.
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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
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How Influencer Marketing Can Drive Business Impact for B2B Brands
Brunner
SEPTEMBER 28, 2023
When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. According to a recent Forbes article “Businesses must uphold the importance of influencer marketing in B2B. impressions 1M video views; $0.18
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6 Ideas to Imagine Social-First Video Content for Brand Videos
BrainZooming
NOVEMBER 21, 2017
The client’s organization is taking time today to imagine ideas for a brand video that looks at the customer experience they deliver from the audience’s perspective. 6 Ideas to Imagine Social-First Video Content for a Brand Video. Boost Your Brand’s Social Media Strategy with Social-First Content! Read the article!
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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands
Brunner
MARCH 18, 2024
We’re already digesting the study’s findings to inform strategies and campaigns for our clients. If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. To learn more about the NAHB findings and how those insights can energize your marketing, please contact us.
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Top 3 Essential Digital Marketing Strategies To Help Grow Your Business
The Human Factor
JULY 1, 2021
As a business owner, investing in your business means building your brand and effectively marketing your product to reach your target customers. So, having an online digital presence for your business increases your businesses’ visibility, resulting in more markets for your product. Content Marketing. Image credit.
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3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands
BrainZooming
FEBRUARY 13, 2018
I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities.
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94 Ideas to Imagine Innovative Growth Strategies
BrainZooming
FEBRUARY 27, 2022
Then, we envision lists of questions and prompts that could have triggered their innovative strategies. Perusing snapshots of food innovators screamed out to me: take notes and describe the strategies these individuals are using, although not typically calling out in the article. 94 Ideas to Imagine Innovative Growth Strategies.
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Content Marketing Strategy – 8 Ways to Create New Growth from Evergreen Content
BrainZooming
APRIL 24, 2017
If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. Create videos to bring a more personal dimension to the evergreen content. 8 Ways to Create New Growth from Evergreen Content. Enjoy this article?
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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success
Brunner
JUNE 21, 2023
ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Ryan Bopp, Associate Director, Channel Marketing “We use ChatGPT as a supplemental tool to help our team create on-brand content more efficiently.
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Is Your Marketing Strategy Too Broad?
The Human Factor
OCTOBER 12, 2020
It’s for this reason that you should avoid settling for one-size-fits-all marketing strategies – by focusing in on different demographics, you can market your product or service in a more specific way that appeals to these groups. Below are just a few ways to target your marketing more effectively.
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4 Tips for High-Ed Marketers to Engage Prospective Students
Brunner
OCTOBER 28, 2022
This is where a well-thought-out strategy comes into play. One strategy is to let your current students do the talking through peer-to-peer Q&A sessions. Lead Marketing Communications planner at Brunner, partnering with clients to reach their core audiences through integrated and omnichannel marketing and communications plans.
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Masters of Marketing 2023: How a Single Customer Insight Helped Crayola Expand its Brand Focus
Brunner
DECEMBER 20, 2023
She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Lozano shared the story at this fall’s ANA Masters of Marketing conference of how Crayola identified a key audience insight that has helped the company unlock sales to an entirely new audience — adults.
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6 Simple Growth Hacks for Startups
Leapfrogging
AUGUST 31, 2022
These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment.
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What are your innovation ambitions for next year?
Idea to Value
DECEMBER 22, 2021
No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. What are you hoping to achieve next year? This is not a sales call.
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Lenten Campaign Celebrates Return of LaRosa’s Beloved Menu ItemsÂ
Brunner
APRIL 11, 2024
The video spots and POS/OOH highlighted the wide variety of menu items that offer customers great tasting options for sharing a Lenten meal. Campaign objective: LaRosa’s wanted to build awareness of meatless menu options available during Lent in a campaign targeting their active family audience.
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Content Marketing Strategy – 16 Ideas to Go Live with Brand Impact
BrainZooming
JUNE 24, 2016
An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”
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Breakthrough Innovation vs. Disruptive Innovation
IdeaScale
JUNE 29, 2022
It’s a common question when building innovation strategy. It opens the company to new markets and changes the way customers interact with the market or the industry. That shut down the Blockbusters and Hollywood Videos of the world and changed how Hollywood produces and sells TV and movies. In a sense, yes.
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130 23 Content Marketing Strategy Benefits for an Emerging Brand
BrainZooming
JULY 19, 2017
People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies.
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Boosting Productivity: Unleashing the Potential of Virtual Team Collaboration
Leapfrogging
APRIL 19, 2024
For more in-depth strategies on enhancing your team’s collaboration efforts, explore our resources on virtual team management and virtual team productivity. Strategies for Enhancing Virtual Team Collaboration In the digital era, the ability to collaborate effectively as a virtual team is an invaluable asset.
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Innovative Team Collaboration: Igniting Creativity for Extraordinary Results
Leapfrogging
APRIL 15, 2024
This synergy is particularly crucial when navigating the challenges presented by disruptive technologies, artificial intelligence, and shifting market demands. By fostering team collaboration and implementing team collaboration strategies , organizations can create a fertile ground for creativity and innovation to thrive.
Taking the Lead: A Comprehensive Approach to Virtual Team Project Management
Leapfrogging
APRIL 19, 2024
The agility to respond quickly to market changes and customer needs. Addressing these challenges requires a comprehensive toolkit of strategies and technologies, such as robust virtual team communication tools and online collaboration platforms , which can help bridge the gap between team members and foster a productive work environment.
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Today’s Truth in Marketing: Get Interactive or Get Out of the Way
Daniel Burrus
JULY 27, 2022
Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.
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Leading Independent Marketing Agency Brunner Selected As Agency Of Record For Goodwill Of North Georgia
Brunner
JUNE 1, 2022
ATLANTA (June 1, 2022) – Goodwill of North Georgia , one of the largest and oldest non-profits in Georgia, has selected marketing firm Brunner as agency of record (AOR), responsible for overall media planning, creative strategy, as well as digital strategy including paid social, digital display and digital video.
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Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year
InnovationManagement
NOVEMBER 14, 2019
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next. The post Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year appeared first on Innovation Management.
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60 Harnessing the Power: Proven Team Collaboration Best Practices
Leapfrogging
APRIL 15, 2024
Effective collaboration harnesses the collective intelligence of the team, leading to innovative solutions and a competitive edge in the market. Managers and leaders must understand the dynamics of team collaboration strategies to foster high performance and innovation within their teams.
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Content Marketing Strategy – 7 Situations for Outsourcing Content Creation
BrainZooming
FEBRUARY 18, 2016
That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Enjoy this article?
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81 Social Media Content Marketing Ideas – FREE eBook
BrainZooming
APRIL 13, 2017
I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. FREE 81 Social Media Content Marketing Ideas eBook.
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Summaries of the 50 Best Business Books
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?
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Customer Data Platform: 4 Reasons the Smart Marketer is Betting on it in 2023
Acuvate
MARCH 16, 2023
The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. Ultimately, it powers targeted and measurable marketing So, yes, CDPs can solve many of your data and insight bottlenecks.
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Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos
BrainZooming
APRIL 12, 2016
Internal executive videos are funny things. More frequently, internal executive videos are boring things. They are heavily scripted (but trying to act as if they aren’t) and delivered in a syrupy, grating style that defines the standard for cringe worthy employee videos. 1 Way to Stop Horrible Executive Videos.
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What are the new marketing roles?
mjvinnovation
FEBRUARY 18, 2020
No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.
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Brunner Selected as AOR for Edgar Snyder & Associates as Partner in Innovation for Overall Brand and Marketing Strategy
Brunner
MAY 25, 2021
With approximately 40 years of experience as a leading personal injury law firm, the company sought a new agency partner to help continue the evolution of its brand and marketing strategy. Brunner is a customer-centric, data-driven marketing agency. ABOUT EDGAR SNYDER & ASSOCIATES. For more information, visit? ABOUT BRUNNER.
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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era
Tullio Siragusa
FEBRUARY 13, 2023
They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.
Product Market Fit: is your product what the market is looking for?
mjvinnovation
FEBRUARY 23, 2021
What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.
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What’s stopping your marketing strategies from working?
The Human Factor
AUGUST 20, 2018
Contributed post – Of all the hurdles businesses have to overcome, none are quite as difficult as ensuring that their marketing strategy is on point. Eradicate those listed below from your strategy, and you might find that you’re more successful in the future. Others, such as inbound marketing, are effective.
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28 The Rise of Video Game Streaming Platforms
Brunner
MAY 14, 2020
Streaming, once a niche market, has boomed over the past few years as a way for viewers to watch people play popular video games, quickly becoming one of the most popular forms of entertainment. million hours watched in Q1, 65%+ of total video game platform viewership share. According to Stream Elements, Twitch garnered over 3.1
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