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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

Partly it seems executives don’t engage with their brand or business in the way that their customers do. With the increasing need to adapt to a digital world, the essential need for understanding customer behaviors of those wanting to engage with your business or brand becomes even more of a challenge if you have not mapped this out.

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Innovation in action: CBE and bridging the college to career gap

Christensen Institute

Think top-down Learning designers should engage employers and subject matter experts from industry and postsecondary education to understand market demands and translate key requirements into specific workforce-aligned competencies and learning objectives. Done well, the results of CBE can be impressive.

Course 91
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The Case for Dual Innovation

Tim Kastelle

Let’s sum up some relevant findings of these studies, making the case for dual innovation management: BCG: Most Innovative Companies 2014 . This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014.

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Key Issues in Innovation Management – Revisited – Part 1

Tim Kastelle

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the perfusion of new technologies, lead to decreasing life times of existing business models. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

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Monitoring User Experience Through Product Usage Metrics

Boxes and Arrows

This article builds off of the work of Digital Telepathy/Google Ventures (2016) and Pavliscak (2014), but focuses less on process and methods and more on specific metrics that may be of value to UX teams. Lastly, all of these metrics could be tracked over time and be reviewed alongside business-oriented metrics (e.g., Caveat emptor.

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Overcome resistance and capture growth in the Financial Services Industry

Innovation 360 Group

Our digital capabilities have been at the forefront due to the increase in the level of acceptance of digital and virtual interaction with our customers and their relative experience across business lines and geographies. Horizon Two (H2) your adjacent business arena where innovation is driven by new uses of existing technology and ideas.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. Digital Transformation.