2015 Design Engineering Marketing 
Jeffrey Phillips
MARCH 26, 2024
Typically, we are talking about moving a culture from its current set of values that has sustained the business, to a culture that helps the company compete in a new reality that may be different or more competitive or operate in a slightly adjacent market. Additionally, it was experimenting with new design techniques for the 737.
IdeaScale
JANUARY 5, 2022
The Cold War ended, and civilian technology companies began innovating and building off of government designs to deliver their own products. While there were some pieces that had to be custom engineered, overall this drove down the cost of an uncrewed flight. National Space Policy helped set the stage for the private space market.
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Boxes and Arrows
JULY 17, 2018
While my parents worked long past sunset, I played on the sidewalk of my parents’ company, Design Matters. Before it was a podcast, Design Matters—one of the first agencies in the San Francisco Bay area—was my personal experience with design. By 2015, the divide was down to a nearly equal balance, 53.2%
Paul Hobcraft
OCTOBER 2, 2019
We also have to focus on the broader aspects of “energy transition” by re-engineering much of the existing infrastructure to create smart grids, the electrification of many industries and the ability to introduce e-mobility across the transport sector. Innovation can accelerate progress, especially at the user-end point.
Idea to Value
APRIL 28, 2016
James Dyson has just revealed what his engineering firm has been working on for the past four years: the world’s most advanced hair dryer, called the Supersonic. And as you can see in the video above, the product is over-engineered compared to cheaper competitors, so should stand up to abuse.
Imaginatik
JANUARY 10, 2019
The new unified team also brings together two seasoned professional service organizations that combined have decades of consulting experience in the Innovation Management market and can now fuse their knowhow to deliver an unparalleled set of domain expertise and next practices. with offices in Boston, MA, USA and Portsmouth, U.K.
Paul Hobcraft
JANUARY 14, 2016
The problem we are having, many of the traditional tools, many still taught in most management schools are lagging the changing market we are operating in. The latest one for 2015 is here. The more they use the tool, give emphasis to it, the more it seems to give satisfaction in capturing and delivering on the tools’ design.
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