Innovators in FMCG love Direct to Consumer
Destination Innovation
MARCH 16, 2018
It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Warby Parker was valued in 2016 at over $1.2B. Hubble Contacts , founded in 2016, aims to disrupt the market for contact lenses by selling direct. Its market share has now slid to around 50%.
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