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Integrating corporate sustainability in strategic management

Norbert Bol

Based on a literature review of 114 peer-reviewed scientific journal articles it shows that sustainability is an important topic for managers but they just rarely consider it in strategic management. Many companies therefore still lack a strategic approach to integrating corporate sustainability into strategy.

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Best Strategy Blog in 2015

Norbert Bol

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities.

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Bridging the gap between sustainability strategy formulation and implementation

Norbert Bol

Formulating a sustainability strategy can be a challenging task. Implementing the strategy in an organization is even a bigger challenge. Engert & Baumgartner (2016) have added communication (internal and external) as a new factor relevant for a successful implementation of sustainability strategies. Norbert Bol.

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Innovation and the role of lead users in online communities

Norbert Bol

User communities in product and service innovations have been identified as important sources of innovations. In user communities, users not only share their innovation-related knowledge but also develop it by giving and receiving feedback from other users. Norbert Bol. Literature. S., & Kang, M.

Trends 60
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Corporate identity influences sustainability and innovation

Norbert Bol

In the journal of Technological Forecasting & Social Change is an interesting article about the effects of corporate identity on innovation strategies and sustainability (Staub et al., Innovation in this article is classified as product innovation, process innovation, marketing innovation and organizational innovation.

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Innovation through knowledge sharing

Norbert Bol

This week I would like to discuss the importance of knowledge sharing for learning, creativity and innovation. al, 2016), in my opinion the most important aspect of knowledge sharing is that the right circumstances are created to learn, to co-create or to innovate. Theories of Knowledge Sharing Behavior in Business Strategy.

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Can mindfulness stimulate sustainability-oriented innovation?

Norbert Bol

To keep the mindset of the summer holiday longer, I found inspiration in a study that was published last week in the Journal of Cleaner Production (by Siqueira & Pitassi, 2016), which is about the question if mindfulness can make a difference in sustainability-oriented innovations? The end of summer. that can make a difference.