How Jobs Theory can help address the loneliness epidemic
Christensen Institute
OCTOBER 30, 2023
Fifty-eight percent of US adults are experiencing loneliness , and according to a 2017 study , this lack of social connection is as harmful as smoking up to 15 cigarettes per day. Christensen and his longtime collaborator Bob Moesta, Jobs Theory is a useful framework that helps us understand customer behavior. Surgeon General.
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