Remove 2018 Remove Marketing Remove Product Development Remove Resources
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Product development: From hypothesis to experiment

etventure

Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development.

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So Where Is Innovation Heading?

Paul Hobcraft

There are significant shifts underway towards digital innovation in R&D and new-product development. The importance of big data, the speed of technology adoption, mobile products, digital design, and technology platforms are at the heart of innovation. It will fundamentally change the type of resources innovation requires.

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Can Brands Meet the Challenge of Achieving a Sustainable Innovation Strategy?

IdeaScale

Sustainability and the broader topic of Environmental, Social, and Corporate Governance (ESG) are often viewed as either marketing initiatives or related to a larger social aspect of basic good governance and responsibility to shareholders. Incorporating sustainability into product development and organizational goals.

Strategy 130
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How much is innovation costing your organization?

Innovation 360 Group

As a result, too much time and investment is spent on efforts at the periphery that have no link to value—and the opportunity to create true change within the companies is missed, once again.” (Accenture, Discover Where Value’s Hiding, 2018). Openness is where market innovation truly takes place.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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2 Super Smart Ways to Catalyze Innovative Success

BrainZooming

An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways.

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Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

That sentiment all revolves around our content marketing strategy. Right after 2018 started, they signed the scope of work to begin. Following an online input survey with both internal team members and external partners, three of us are onsite TODAY for a full-day innovation strategy and new product development workshop.

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