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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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A New View of Risk in Real Estate

Business and Tech

Hoping for a return to “normal” in the real estate markets is a losing strategy. Almost one-third of Americans experienced a weather-related disaster in just a three-month period in 2021. Properties that have a flood mitigation strategy will find more favorable terms and rates. Risk mitigation. Have a security plan.

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When Technology Scouting Comes Up Empty

Yet2

In times of economic uncertainty, yet2 continually sees large companies turn to technology scouting to help diversify supply chains in order to protect product supply, market share, and profit margins. The post When Technology Scouting Comes Up Empty appeared first on yet2. yet2 Process. Pivoting with Confidence.

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Unleashing the Power of AI in Innovation Management

Leapfrogging

AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. AI technologies include machine learning, natural language processing, robotics, and computer vision.

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Economic Impact of the COVID-19 Pandemic Affecting Financial Well-Being of Many Americans

Business and Tech

Inflation is at a near 40-year high and market volatility threatens investment security. This comes from a mid-2021 poll from the National Endowment for Financial Education ® (NEFE®) on financial well-being. But first, review your budget for any spending cuts you might be able to make. The last two years have been a lot to bear.

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4 Corporate Innovation Trends Set to Disrupt the Business Landscape in 2021

Qmarkets

With this in mind, we delve into the innovation landscape for 2021 and share where we think organizations will find their ‘diamonds’. The Top 4 Innovation Trends for 2021 1. In 2021 and beyond, to facilitate the need for flexibility, businesses must now prepare for multiple futures.

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Safeguarding our Digital Transformation Together

Business and Tech

According to Burning Glass Technologies, a labor market analytics firm, the second-fastest growing cybersecurity skill needed over the next five years is cloud security , following on the heels of application security development. The post Safeguarding our Digital Transformation Together appeared first on Business and Tech.