2022: Surviving Change

Digital Tonto

Marshal McLuhan, one of the most influential thinkers of the 20th century, described media as “extensions of man” and predicted that electronic media would eventually lead to a global village. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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The Most Effective Marketing Strategies for Business in 2022

Collectivecamp

The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022 Getting noticed now means having an online presence, but there’s a lot more to it than just that.

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Exponential Change in 2022: Five Industries to Watch

Daniel Burrus

Five Industries That Boast Exponential Opportunity in 2022. These aforementioned industries and opportunities are growing; however, keep this in mind: We’re already in 2022. In this new year, there are great transformations taking place in many industries.

Innovation Management Data Trends from 2021: What Can We Learn About 2022?

InnovationManagement

Many people have said that 2021 was 2020 Part II, but IdeaScale looked at some of our system data (as we do every year) to see what we could learn, and there are a few key trends we think are different from 2020, and that we think bode well for a creative 2022.

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Strategy Dictionary: The Definitive Strategy Jargon Guide for 2022

Cascade Strategy

An Overview of the Strategy Dictionary. Strategy isn't a science. There are frameworks, guides, and common semantics - but ultimately strategy is the art of creating a direction for your organization, then doing whatever it takes to get there. Strategy Execution

22 Training and Engagement Ideas Well Suited for 2022

Kainexus

Here are 22 ideas that can help you improve employee engagement in 2022. Whether your company has ten employees or 10,000, coming up with an employee engagement strategy can be a challenge. Keeping everyone connected is especially challenging with limited in-person activities due to COVID.

Gemba Walks: The way to see what is actually happening in your business

Idea to Value

Do you know what is happening in your business? Not what is supposed to happen, but what is actually happening on the factory floor? For many managers and leaders, it may have been a while since they actually experienced what it is like where the action happens.

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3 Email Marketing Trends to Help You Kickstart 2022

Entrepreneur - Innovation

Adapting to these email marketing trends will put you ahead of the pack. Marketing

How much luck do you need to be creative?

Idea to Value

What makes successful people succeed? A number of factors they come up with if you ask them may include: Hard work. Grit and being willing to keep going through challenging times. Having the resources to develop what you are thinking of. Focusing on quality, delighting the customer, being the best.

Waiting for inspiration

Idea to Value

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”. ? Stephen King, On Writing: A Memoir of the Craft.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Turner Oak: The tree that was nearly killed, only to come back stronger

Idea to Value

In London’s Royal Botanical Kew Gardens, there is a tree which has inspired the world. It is an ancient, huge oak tree. Planted in 1798 and standing more than 16 meters tall, it has long been one of the most important and well known trees in the gardens.

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Why Successful Innovation is a Marathon and Not a Sprint

IdeaScale

Highlights. Despite seeming to appear out of nowhere, most great innovations are the culmination of years or even decades of work from multiple entities. Innovation strategy should be built around the idea of industry-changing innovation taking years broken into smaller, more manageable goals.

When creativity feels rewarding: intrinsic and extrinsic motivation

Idea to Value

The most successful creative people are the ones who put in the time and effort. They have the grit to work and practice for years, in order to build up the skills to produce highly creative work. However, investing this amount of time and effort over many years requires the motivation to keep going.

Copy, transform, combine

Idea to Value

When people first start developing their creative skills for the first time, they often go through a similar sequence of learning and trying new things.

Winning for the wrong reasons

Idea to Value

Over the weekend, like millions of other people, I watched the Eurovision song contest 2022. What happens when you win a contest which is meant to reward skill and talent, but people say you didn’t deserve to win?

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The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Qmarkets recognized as Leader in the 2022 IDC MarketScape for Worldwide Retail Innovation Management Platforms

Qmarkets

TEL-AVIV, April 26 th , 2022. Qmarkets was recently named a Leader in the IDC MarketScape: Worldwide Retail Innovation Management Platforms 2022 Vendor Assessment (doc #US47455321, April 2022).

The value of Questioning

Idea to Value

Sometimes, before you start generating ideas, it makes sense to slow down and ask some more questions. It is normal to want to solve problems, and come up with solutions and ideas from the beginning. But how do we know that we are solving the right problem?

DC Fast Charging Alone Isn’t a Sufficient Answer to America’s EV Charging Future

Business and Tech

The United States is now rolling out a once-in-a-lifetime level of investment to accelerate a fast charing EV adoption by funding EV charging infrastructure. But there’s a problem: we’re obsessed with speed, and focusing on fast alone isn’t going to cut it.

Sagicor Podcast: Using Data to Improve Efficiency and User Experience in the Financial Sector

IdeaScale

Sagicor is a full-service financial institution offering a wide range of products and services—everything from life and health insurances, to annuities, pensions, real estate, banking, and investment needs.

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12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Podcast S7E160: Eric Barker – Plays well with others

Idea to Value

In this episode of the Idea to Value Podcast , we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.

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Five Tips to Guide Innovation Management in 2022

Sopheon

The post Five Tips to Guide Innovation Management in 2022 appeared first on Sopheon. True innovation isn’t the result of just good ideas. It’s an ecosystem of people, technology and repeatable processes that solve new problems.

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Innovation Ecosystems: The future of Open Innovation

Idea to Value

For the past decade or so, one of the most popular ideas in innovation has been around Open Innovation. This is the practice of innovating and co-creation in collaboration with people outside of your company.

Unclog your filter

Idea to Value

My vacuum cleaner sucked, badly. By which I mean, it hardly sucked at all anymore. Years ago when I bought it, it was amazingly strong and picked up everything. Now it could hardly pick up crumbs. Over the years, performance just dropped over time.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

Financial Feminism and You: Why it Should Be Important to Everyone

Business and Tech

We’re releasing a course on Debt Payoff in 2022 and have several other paid courses around beginner finances, negotiation, and starting a business.

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Pruning of neurons: how forgetting keeps your brain efficient

Idea to Value

Humans are a forgetful species. While we have an amazing ability to remember complex information and patterns, our brains can be given so much information that if we remembered everything, it would be a jumbled mess and impossible to remember any specific fact.

How Women Can Overcome Barriers That Some Men Don’t Even See

Business and Tech

Picture this. Several weeks ago I was on stage in front of an audience delivering a keynote speech about the topic of “Wellness Privilege.”. Laura Putnam Author, “Workplace Wellness That Works;” CEO, Motion Infusion; Creator, Managers on the Move.

Collaborating over videoconference makes you both less creative

Idea to Value

Researchers have found that Zoom, Teams and other videoconference tools can stifle creativity. According to a new research study just published in Nature , collaborating with someone using screens instead of sitting face to face resulted in both participants being less creative.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

Quantity breeds quality

Idea to Value

If you want to improve your creativity , what is more likely to make you better in the long run: Creating a large volume of average-quality work, or focusing on a single piece and working tirelessly to try and make it perfect?

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Podcast S7E159: Margaret Webb – Divergent Association Task

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Dr Margaret Webb from the University of Melbourne.

Carbon Neutral Since 2020: Celebrating Earth Day and Our Commitment to Sustainability

IdeaScale

IdeaScale is more than software. We believe innovation means working together to create positive change in the world. And while our tech does this, we also put these values into practice in how we conduct business.

Podcast S7E157: Paul Ruppert – How the 1990s telecomms industry drove innovation

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Don’t worry what other people are thinking of you

Idea to Value

They aren’t. People think that any small mistake or embarrassment is going to be noticed and judged by everyone around them. Yet in reality this is not what happens.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

The early bird catches the worm … ? What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own?

How Better Access to Data is Improving Government Innovation

IdeaScale

Highlights. Government innovation is being increasingly centered around data access, such as big and open linked data (BOLD). The Federal Data Strategy (FDS) is helping government agencies break down silos and use similar methods of organizing data and building data-sharing infrastructure.

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Grit: perseverance and passion for long-term goals

Idea to Value

When you are trying something new, you are likely to fail on your way. Repeatedly. In fact, one thing which separates highly productive creative people from others is just how willing they are to push through the hard times and keep going. It requires perseverance.

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.