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Five Must-Have Features for Innovation Management in 2024

PlanBox Innovation

As we embark on the “ corporate innovation odyssey ” that is 2024 (as Planbox CEO Ludwig Melik calls it), equipping ourselves with the right features in our innovation toolkit cannot be overstated. But what exactly constitutes “must-have” features for innovation management in 2024? The Most Collaborative: Collaborative Canvas (duh!)

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Have organizations become more collaborative over 25 years? What has enabled that?

Paul Hobcraft

This iterative approach is driving innovation by ensuring that solutions are aligned with user needs and market realities. Organizations are using agile methodologies to rapidly test and iterate on ideas, keeping up with the pace of change and market demands. Leaders are not the only ones who have ideas.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains.

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Safeguarding our Digital Transformation Together

Business and Tech

This trend is expected to persist all the way through 2024, Garter finds. According to Burning Glass Technologies, a labor market analytics firm, the second-fastest growing cybersecurity skill needed over the next five years is cloud security , following on the heels of application security development. Securing the cloud.