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Five Must-Have Features for Innovation Management in 2024

PlanBox Innovation

As we embark on the “ corporate innovation odyssey ” that is 2024 (as Planbox CEO Ludwig Melik calls it), equipping ourselves with the right features in our innovation toolkit cannot be overstated. But what exactly constitutes “must-have” features for innovation management in 2024? Follow me on LinkedIn.

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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

Only a few short years ago, the general public learned companies were collecting and selling data with every click consumers made. In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Customer Data Platform: 4 Reasons the Smart Marketer is Betting on it in 2023

Acuvate

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. How do you deal with the data silos, privacy issues and fragmented martech stacks? Enter the Customer Data Platform.

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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format.

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Masters of Marketing 2023: How a Single Customer Insight Helped Crayola Expand its Brand Focus

Brunner

Using data and research can uncover customer insights that can drive growth and change how you see your business A true customer insight can transform your brand. She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Just ask Victoria Lozano.

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Smarter Homes - Opportunities in the Growing Home Automation Market

Wellspring

The burgeoning interest in this technology provides an opportunity that businesses can’t ignore - the smart home market is projected to be worth $292.43B by 2024 and the output of relevant intellectual property continues to grow year over year (Figure 1). Source: Wellspring for Tech Scouting Data.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

How do you use the data sitting behind a payment to find the next loyal customer? What’s the next touch point?