Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
Brunner
APRIL 24, 2020
Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. The right talent comes first.
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IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. And in the field of digital advertising… read up on marketing news.
Phil McKinney
JULY 11, 2023
The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators. However, as the internet and streaming services like Netflix emerged, Blockbuster failed to keep up with technological advancements and could not keep up with the competition.
Leapfrogging
AUGUST 31, 2022
That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos. Syndicate Content to Grow Backlinks.
IdeaScale
JANUARY 21, 2020
The key is standing out from the competition, but this isn’t always easy. According to a 2018 Forbes article, 89 percent of companies compete mainly on the basis of customer experience. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.
Idea to Value
APRIL 12, 2022
For example, Scott Anthony (interviewed on the podcast here ), summarised his views in a 2012 HBR article about which companies might benefit from moving first: If you are what Professor Steven Spear calls a “high-velocity organization” that is always learning and improving, there are real benefits to moving first.
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