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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. The Value Added By Big Data and AI.

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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.

article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.