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Expert Interview Series: Jennifer Riggins of Happy Melly On Growing Your Brand Using Collaboration And Innovation

IdeaScale

Happy workers aren’t just more productive, but they are more loyal to team and business, more innovative in an environment that lets them feel safe to experiment and risk failure, and they are more collaborative. Of course, these funders want to become an active part of invigorating our growing community with experiments and feedback.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. The collaboration between large corporations and startups is more important today than ever, and the trend will continue. Both types of entities are realizing the advantages that can come from collaborating with their counterpart.

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Marketing Tactics You Should Be Investing In

The Human Factor

PPC advertising is definitely something that your business should be advertising. Put simply, PPC stands for “pay per click” and is a widely used form of online advertising. The key benefit of PPC advertising tends to be that you only pay for the ads each time someone clicks on them. Calculating ROI.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

The Academy of Entrepreneurs launched a Corporate Challenge in collaboration with the Australian Trade and Investment Commission (Austrade) in response to the Australian Government Initiative to develop a stronger Nation Brand. The initiative is all about better positioning Australia to enhance our global competitiveness.

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Is Facebook the Next AOL?

CorporateIntel

Companies I’ve led have been active buyers of advertising on Facebook at every stage of its evolution. I am suggesting that it could if Facebook does not radically rethink its business in real time and take immediate action to course correct. AOL came to love hammering our screens with advertisements.

Course 61
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Rocket Your Product To The Top With The Perfect Launch

The Human Factor

A pre-launch marketing campaign isn’t just about advertising. A product launch is not something to be handled by just a marketing team alone, of course. As such, it may be worth taking product management courses or having someone on your team take them. That’s just the beginning, of course.

Course 36
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THE PROS AND CONS OF A LEAN STARTUP

ImagineNation

Access to funds and the right resources can often choose the course to take, so surround yourself with advisors and a reliable support team that you can bounce your launch strategy off. With a background in fashion and advertising, Claire hopes to one day reach her limit in black tee shirts and jeans, connect with her at [link].

LEAN 59