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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

Data 130
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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. Yes, of course they are.

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Shifting budgets from advertising to innovation

Jeffrey Phillips

Of course there are niche applications for VR, but right now the backers are making a much bigger play - trying to bring VR into the mainstream markets, tying it to iPhones and Androids. There's an adage that marketing and advertising the price you pay for being unremarkable.

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Examples of Lateral Thinking in Marketing

Destination Innovation

Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Of course why customers buy your products and services may be different for different customers at different times.

Marketing 260
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Summaries of the 50 Best Business Books

Destination Innovation

With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. Of course, as my wife asked, “Where is Jan from Toyota in all this?”. Of course, that may be sour grapes because the sad fact is all the Kansas City Chiefs Super Bowl Babies are 45 years old. Super Bowl 50 Losers.

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Episode 087: Think Inside the Airport – Pattern Spotting While You Travel

Innovation in Practice

Of course you do! How to practice pattern spotting on advertisements. Do you want to be a more creative person? Otherwise, you wouldn’t be listening to this podcast. In this episode, we will talk all about pattern spotting while you travel. Airports are a neat venue where you will find loads of innovative ideas.