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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. While it sounds obvious, their research found that more than half the time CEOs and CMOs in the same company were misaligned on marketing’s primary role.

Marketing 143
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? And competition has its advantages. There are proponents of both camps.

Strategy 257
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Delivering top customer experience is a main goal of companies across all industries. The key is standing out from the competition, but this isn’t always easy. Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Every successful company has one thing in common: a deep-seated commitment to innovation. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Brunner works with a commercial-grade cleaning supply company, for instance, and it is going all-in on emotion.

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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators. One example of a company or industry that failed to adapt and suffered as a result is Blockbuster Video. The Impact of Not Preparing for Disruptions.