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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

The key is standing out from the competition, but this isn’t always easy. Idea management software is used to expedite the sharing of ideas to achieve growth through positive solutions and brings together companies and customers like never before. Delivering top customer experience is a main goal of companies across all industries.

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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

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I don't want to live in a Ready Player One world

Jeffrey Phillips

Another software firm I worked with got just big enough to get acquired by a larger company, and yet another software company received funding from Softbank but failed to get another round just after 9/11. The software ideas are of course almost infinitely scalable, while consulting is somewhat scalable.

Software 157
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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

Michael is a high-tech leader, board chairman, advisor, and software industry analyst. He is also a published author, blogger, and thought leader on emerging trends in business software, digital transformation, digital experiences, and customer experience strategies and technology. I’m the chairman of an IoT startup as well.