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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Fans can assemble Lego kits into new forms, design a pitch for the product, and take it to their fellow fans for consideration. Ask your customers!

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I don't want to live in a Ready Player One world

Jeffrey Phillips

So, what we are increasingly left with is better and better intangible offerings and less choice and less value in the physical products we acquire. Have you noticed how poorly designed and manufactured many products are? Why invest in engineering, design, manufacturing and quality parts when the products are break even at best?

Software 157
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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. These experiences help to forge relationships between the products we create and the people who use them. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is.

Design 101
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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

This insightful and entertaining book was originally designed to assist with the teaching of University of Southern California students. (06:30) The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00)

How To 52
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Jobs to Be Done (JTBD) Frequently Asked Questions

InnovationTraining.org

How does JTBD relate to design thinking and customer-centered innovation? ” Once the job to be done is identified, the company can then develop and market products or services that are specifically designed to help customers complete that job more effectively and efficiently.

Meeting 82
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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Marketing and advertising agencies have long been the purveyor of ideas. Here, members can submit designs for new sets and view others’ ideas. What’s great is that the customer who came up with the idea gets to give final product approval, earns a percentage of the sales and is recognised on all packaging and marketing.

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Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early. Prototype?—?Test