Advertising Download Engagement Strategy 
BrainZooming
JANUARY 23, 2018
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
Brunner
MAY 26, 2021
With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.
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IdeaScale
MARCH 22, 2017
In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy. This is perhaps the most important engagement tactic you can use: responsiveness. But how did they do it? But that was just to invite people to participate.
BrainZooming
NOVEMBER 13, 2015
Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” 10 Keys to Engaging Stakeholders to Create Improved Results. FREE Download: “Results!!!
Brunner
OCTOBER 18, 2023
If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.
BrainZooming
OCTOBER 16, 2018
I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Brainzooming as the blues scale of strategy, innovation, and branding? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. I like the concept, a lot. Innovation.
BrainZooming
DECEMBER 2, 2015
When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.
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