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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets. Whether it’s tweaking a product to perfection or revolutionizing an industry standard, innovation comes in many flavors.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government. In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. Award: LVHN’s “Must be a Kid” spot received a silver ADDY award for television advertising at the regional level. WesBanco: “Community”.

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

Social commerce, simply put, is the love child between social media and eCommerce—two of the biggest industries worldwide. Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Because we are armed with greater comfort in using digital tools to shop and buy, physical stores need to embrace a digital-first strategy to elevate their in-store retail experiences. But how, exactly, can a retailer or hospitality industry business accomplish that feat? Five Tech Trends Impacting the Retail Industry.