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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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What if the current use of your product were banned?

Destination Innovation

It specialised in industrial diamonds which were used as drill bits – because diamonds are the hardest things found in nature. De Beers created the concept of the diamond engagement ring – with the slogan ‘ a diamond is forever.’ ’ It was voted the best advertising slogan of the 20th century.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? It’s an industry ripe for innovation. Dylan Lenz Founder and CEO, Naborly.

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New Audio Technology That’s Changing the Game

Business and Tech

We call this short-form audio “snippets,” and users can create them on the Vurbl platform from any audio, with ease of promotion, engagement, and sharing. What do you think the next five years will bring to the audio tech industry? It will also help creators multiply their content reach with short-form audio.

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Drop-off on the first page of an application is bad news.

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Reimagining the IT & ITES Industry

Rmukesh Gupta

One such constituent that I engage with often is the CIO and obviously, the CIO’s are expected to find ways to conserve cash & reduce overall cost as well. There can’t be a better time for someone in the industry to experiment with an outcome based model instead of selling products or services.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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