The BMI Lab Blog

MAY 2, 2022

Platforms are intermediaries that provide an infrastructure, bring different sides of a market together and facilitate transactions. the content is free but users need to consume advertisements). Ideate: Which opportunities exist? This is why the rise of platforms has the potential to disrupt various industries.

Design 52

Design How To Groups Creativity 52

Qmarkets

MAY 18, 2021

When ideating, a diverse audience provides you with a wider perspective that can spot potential challenges, issues, and opportunities. So, they utilized analogue channels, such as posters and notice boards to advertise the idea gathering project, and even built ‘submission stations’ for workers to submit their ideas.

Culture 52

Culture Underperforming Technical Team Innovation Ideation 52

eZassi

JANUARY 24, 2023

Innovative Energy Storage Systems for a Surging Market The power of open innovation and breakthrough R&D are transforming the electric vehicle and energy storage sectors and can be the keys to a global clean energy movement. 3D printing the components of these products may be the key to scale production and improve functionality.

Software Review 52

Software Review Technical Review Software Innovation 52

Fehmida Kapadia

JANUARY 3, 2018

Ongoing customer input is very important to build products that will be successful in the market. Early in the innovation process, we focus on problem identification, ideation and quick prototyping. At this stage, we must have a clear idea of who our first and second adopters will be when we go to market.

Engagement 40

Engagement Tools LEAN Design Thinking 40

BrainZooming

OCTOBER 28, 2015

We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. If you are a marketer hoping to deliver smart performance for your brand, stay away from extending your branding strategies haphazardly into fears about your brand. If you do that, it’s a REALLY scary mistake!

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

OCTOBER 13, 2015

In 2006, Snickers switched its logo out in an advertising campaign. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Incorporate market-based perspectives into your innovation strategy in successful ways.

Creativity 40

Creativity Strategy Strategy eBook 40

Gijs Van Wulfen

MAY 5, 2017

No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Discover : Discovering trends, markets, technologies and customer insights.

Innovation 63

Innovation Technology Conference Ideation 63

Collective Innovation

AUGUST 14, 2017

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. This market has grown incredibly sophisticated with advanced features available on platforms that are simple enough for all the decision makers in the company to use.

Survey 40

Survey Artificial Inteligence Data Analysis 40

Gijs Van Wulfen

NOVEMBER 7, 2016

No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Discover : Discovering trends, markets, technologies and customer insights.

Technical Review 63

Technical Review Innovation Technology Resources 63

Innovation 360 Group

NOVEMBER 19, 2015

As part of a one year research project, Jonathan Bean the Chief Marketing Officer of the rapidly growing Digital PR SaaS platform Mynewsdesk investigated the key success factors behind the global success of some of Sweden leading tech success stories over the last 15 years. But what makes this tiny city so successful in tech success.

Technical Review 40

Technical Review Culture of Innovation Innovation Culture 40

Boxes and Arrows

AUGUST 3, 2009

Designers often design totally separate from content ideation and development. There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. That doesn’t mean that these concepts don’t apply to the social web, or smaller marketing or micro web-sites.

Software Review 92

Software Review Design Collaboration Agile 92

Your Ideas are Terrible

NOVEMBER 8, 2016

Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics. Marketing professionals use personas to help teams empathize with customers as real humans. Personas are used … well … everywhere.

Innovation 61

Innovation Guidelines Design Tools 61

The BMI Lab Blog

FEBRUARY 15, 2018

When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance. Naturally, not all of them were followed up on.

Groups 49

Groups Innovation Resources Ideation 49

helloFUTURE

AUGUST 14, 2022

In the end, we never met with Netscape; this was about a week before they went public on the stock market, and they ended up not having enough time for us. to get the lay of the land prior to launching our own cable internet service in Canada – think Xfinity), and we were there just before everything exploded here in Silicon Valley.

How To 52

How To Crowdsourcing Meeting System 52

Idea Champions

FEBRUARY 9, 2019

It's easy to wax poetic about the topic (and a lot of people do), but too much of the stuff I've been reading sounds like bad advertising copy for motherhood and apple pie. Do you have any kind of process in place to track changing market conditions, demographics, and emerging trends? Do you know who your customers are? INSIDE OUT: Ah.

Culture of Innovation 27

Culture of Innovation Culture Innovation Brainstorming 27