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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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Focus on doing fewer things in order to make progress faster

Idea to Value

You have an idea for a new service ( like personalised healthy meal plans tailored to your career and health goals ), and you have already validated that there is demand for such a service (so you are not starting completely from scratch). Your team is not sure of the most effective work it could do on a daily basis.

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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

At a Glance Hosna Salmani, PhD Candidate in Health Information Management, Iran University of Medical Sciences. In this edition, we speak with Hosna Salmani , PhD Candidate in Health Information Management at Iran University of Medical Sciences. HS: Be passionate, stay curious, and never stop learning.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Cynthia, helps organizations optimize human-centric knowledge management to increase trust and support collaboration and inclusion. Once I joined the Navy, I went to boot camp.

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What Does the U.S. TikTok Ban Mean for Marketers? What Brands Should Know

Brunner

Brunner manages TikTok as a marketing channel for clients in industries from building supplies and auto insurance to consumer packaged goods and quick service restaurants. How will the ban impact TikTok programmatic advertising? TikTok’s advertising revenues in the U.S. are projected to hit $8.66 In the U.S., In the U.S.,