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The answer is: 10 years to change a culture

Jeffrey Phillips

The original culture: safety Think about it - airlines and airplanes are only viable if the flying public thinks they are safe. My sense is that the first die was cast in the early 2000s, as the market began to favor high tech firms over manufacturing firms, and Boeing was at risk of being thought of as out of fashion.

Culture 211
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A new value chain for next-generation mobility

Corporate Innovation

In my book, The Big Data Opportunity in Our Driverless Future , I make two arguments: 1) that societal and urban challenges are accelerating the adoption of on-demand mobility, and 2) technology advances, including big data and machine intelligence, are making Autonomous Connected and Electrified (ACE) vehicles a reality. Automaker shift.

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Monitoring User Experience Through Product Usage Metrics

Boxes and Arrows

For example, you may notice customers abandoning an eCommerce site on the shopping cart page—that may be because the cart page is poorly designed, or it may be due to the “sticker shock” of high product prices. Lastly, all of these metrics could be tracked over time and be reviewed alongside business-oriented metrics (e.g.,

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Automakers Must Partner Around Big Data

Corporate Innovation

Ridesharing and carsharing companies represent the best initial candidates for such partnerships because these companies a) are collecting and utilizing consumer big data with the same attention and rigor as Apple, Google, Facebook, and Amazon and b) have already collected impressive data sets due to the scale they have achieved.

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Automakers Must Partner Around Big Data

Corporate Innovation

Ridesharing and carsharing companies represent the best initial candidates for such partnerships because these companies a) are collecting and utilizing consumer big data with the same attention and rigor as Apple, Google, Facebook, and Amazon and b) have already collected impressive data sets due to the scale they have achieved.

article thumbnail

Automakers Must Partner Around Big Data

Corporate Innovation

Ridesharing and carsharing companies represent the best initial candidates for such partnerships because these companies a) are collecting and utilizing consumer big data with the same attention and rigor as Apple, Google, Facebook, and Amazon and b) have already collected impressive data sets due to the scale they have achieved.