Paul Hobcraft

NOVEMBER 16, 2020

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.

Change 217

Change Collaboration Industry Artificial Inteligence 217

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Regulatory changes in China around Class I and Class II medical devices required brands to re-examine where their products were placed from a regulatory standpoint.

Big Data 59

Big Data Data Technical Review Marketing 59

Tullio Siragusa

DECEMBER 4, 2023

Transforming Challenges into Strategic Opportunities: The Power of Force Field Analysis and OKRs In the ever-evolving terrain of business, leaders constantly seek the alchemy that turns challenges into strategic opportunities. It provides a framework for identifying the forces that either drive progress toward a goal or hold it back.

Analysis 48

Analysis Leadership Culture Collaboration 48

Christensen Institute

AUGUST 1, 2023

Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. But what if trade or exports was the wrong unit of analysis?

Marketing 96

Marketing How To Policies Analysis 96

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

Leapfrogging

MARCH 19, 2024

AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. At its core, AI is capable of not only following programmed instructions but also of making decisions based on data analysis and patterns.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Acuvate

SEPTEMBER 10, 2023

This helps in enabling acc urate predictions despite highly volatile market conditions. As market dynamics continue to evolve, the algorithms must likewise match its steps. This calls for a team of skilled data scientists, analysts, and domain experts. This makes change management crucial.

Artificial Inteligence 52

Artificial Inteligence Analysis Underperforming Technical Team Data 52

Christensen Institute

MAY 28, 2024

But I gave a talk on a related topic, “Have Antisemitism, Islamophobia, and Campus Politics Changed How We Choose College?” Over the past decade and change, enrollment in college declined significantly. But will this change how they choose college? We did not change at all. That’s a constant. But our situation did.

Change 52

Change Report Data Survey 52

Leapfrogging

MARCH 19, 2024

At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market.

Generative AI 113

Generative AI Artificial Inteligence Technical Review Product Development 113

Innovating4Energy

JANUARY 3, 2024

Questioning the need to change how we approach the Energy transition. We do seem to be missing out on broader community engagement for this energy transition – I want to change that. I wrote my final energy post for 2023 asking, “ Can we change accepted practices in any energy transition?

Change 75

Change Collaboration Technology Engagement 75

Planview

MAY 10, 2024

This change, influenced by fluctuating demands and stricter regulations, underscores the need for agility and adaptability. Scenario Planning: What-if analyses that help organizations plan for evolving market conditions and regulatory shifts. Valuing the true impact of each marketing dollar becomes an elusive goal.

Management 52

Management Analysis Comparison Product Development 52

TechEmpower Innovation

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Brunner

DECEMBER 20, 2023

Using data and research can uncover customer insights that can drive growth and change how you see your business A true customer insight can transform your brand. She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Just ask Victoria Lozano.

Marketing 52

Marketing Data Trends Creativity 52

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

mjvinnovation

SEPTEMBER 8, 2020

Why invest in a Data Analysis strategy. An explosion of consumer data allows companies and brands to make targeted marketing campaigns and develop or sell more differentiated products more efficiently. Business Analytics involves a deeper statistical analysis. This can be useful in targeted marketing campaigns, for example.

Analysis 52

Analysis Data Underperforming Technical Team eBook 52

Business and Tech

JUNE 21, 2023

Here are three things small business owners can do now to navigate the changing economic landscape: 1. Clarity around the assumptions you made that didn’t work out gives you a great place to start in order to adapt your business plan to changing market conditions.

Comparison 219

Comparison Project Marketing Analysis 219

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

APRIL 15, 2024

This technology has become a crucial tool for fractional executives, as it allows for the automation of routine tasks, data analysis, and even decision-making processes, thus amplifying their efficiency and effectiveness. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Harvard Business Review

MARCH 29, 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Analysis 93

Analysis Product Development Groups Design 93

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Paul Hobcraft

APRIL 27, 2017

This ‘knowledge is becoming out of date before we can learn from it and sometimes highly dangerous to follow or believe in some rapidly changing times. We need to change our thinking and design in the digital insight part more specifically within and along the innovation process.

Technology 178

Technology Change Agile Innovation 178

Jeffrey Phillips

MAY 16, 2016

The vast majority of innovation effort and outcome is expended on me-too, so what incremental innovations that don't really change the user or the market. And there's little that corporate structures, cultures and executives fear more than change. This description should ring true for innovators as well.

Change 133

Change Innovation Disruption Analysis 133

Leapfrogging

APRIL 29, 2024

By fostering strategic thinking, leaders can better adapt to changes, identify opportunities for innovation, and prevent potential setbacks before they occur. Build a resilient organization that can withstand market fluctuations and competitive pressures.

Strategic Thinking 100

Strategic Thinking Leadership Underperforming Technical Team Resources 100

Leapfrogging

APRIL 29, 2024

By fostering strategic thinking, leaders can better adapt to changes, identify opportunities for innovation, and prevent potential setbacks before they occur. Build a resilient organization that can withstand market fluctuations and competitive pressures.

Strategic Thinking 100

Strategic Thinking Leadership Underperforming Technical Team Resources 100

Leapfrogging

FEBRUARY 28, 2024

With AI’s predictive analytics, machine learning algorithms, and natural language processing, leaders and innovators are unlocking new potentials in understanding user needs and market trends. These enhancements assist teams in navigating complex problems with greater precision and speed.

Artificial Inteligence 113

Artificial Inteligence Design Thinking Design Analysis 113

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Leapfrogging

MARCH 4, 2024

As businesses adapt to the ever-changing market demands, the integration of AI into the design thinking process has become essential. Embracing these changes is key to improving design thinking with AI , ensuring that organizations stay ahead in creating value for their customers and for their business.

Design Thinking 100

Design Thinking Artificial Inteligence Tools Design 100

Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They measure what is working within the organization, and more importantly what isn’t, in order to gauge what needs to change. So what do you do when you want to find out how your business is doing?

Marketing 100

Marketing Comparison Tools Industry 100

Cascade Strategy

DECEMBER 7, 2022

Market intelligence and monitoring are no longer a luxury reserved for a few visionaries and innovators. The era of continuous disruption is upon us, and enterprises must be better prepared to make strategic changes based on well-informed insights to remain competitive.

Competition 52

Competition Analysis How To Disruption 52

Paul Hobcraft

JUNE 12, 2023

I believe today; the innovation management process requires this fresh mandate to drive change to bring the process into today’s more technical period where our systems need to operate seamlessly and flow across the organization and the entire innovation process. I believe we need to leverage technology, concepts, and design thinking.

Technical Review 147

Technical Review Software Review Underperforming Technical Team Artificial Inteligence 147