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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Companies began to realize the importance of keeping the customer at the center of their universe. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.

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Interview with Design Thinking Leader Steven Forth on What Makes Business Model Innovation So Challenging

IdeaScale

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Steven Forth: Ibbaka was founded by a group of six people who have worked together in different configurations over several decades at different companies on different open source projects.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. This, now proven, methodology combines design thinking and business thinking and structures the start of innovation. Thinkers360: Tell us a bit about your background and areas of expertise.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Remember, B2B sales isn’t just about closing a deal.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important. Creativity.

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Why should your company be a Business to Experience company?

mjvinnovation

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. All of this built with a lot of Design Thinking and UX research (user experience). And consequently, the business model. How does B2E work?

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