Gregg Fraley

FEBRUARY 6, 2019

Why Don’t B2B Companies Use Qualitative Research? Consumer product companies spend a great deal of time and money doing qualitative, essentially, talking to consumers. B2B companies do qualitative much less frequently. This is one reason why qualitative consultants shy away from B2B work.

Technical Review 53

Technical Review Study Marketing Survey 53

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 141

Marketing Strategy Strategy Competition 141

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! also offer reprints of our syndicated research.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Harvard Business Review

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information. Early user programs are critical to the success of products.

Design 112

Design Company Product Development Marketing 112

Brunner

AUGUST 30, 2023

You know your company has great stories to tell. Maybe it’s how your engineering team helped a B2B customer solve a risky problem and finally land that big account. But many companies don’t know how to share those stories. They’re frustrated by the lack of media recognition. Here’s how we do it. Cecelia has a B.A.

Company 98

Company Leadership Industry Engagement 98

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Leadership 52

Leadership Marketing Project Management 52

BrainZooming

SEPTEMBER 7, 2016

He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” ” He’d never heard of a B2B company gaining business from their efforts.

Engagement 40

Engagement Marketing Strategy Strategy 40

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. For too many companies, the hybrid meeting experience is broken.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Groups 52

Groups Leadership Collaboration Project 52

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. How will the Automated B2B CRM Evolve in the Coming Decade?

Software 40

Software Data System Marketing 40

Carla Johnson

AUGUST 9, 2021

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. The post Tom Stein on How B2B Marketing Drives Growth appeared first on Carla Johnson. But that’s changing. Really fast. There’s been some interesting attention about what.

Marketing 32

Marketing Change Company 32

The Human Factor

JULY 30, 2019

Established companies tend to have a lot more money than individuals, will make very regular purchases, and will often stick with the very same companies for years to come. Instead, you will need a commercial freight company to help with this, providing you with the means to move as much as you want. Pricing and Quality .

Company 28

Company Marketing Course Resources 28

InnovationManagement

MAY 10, 2017

B2B, or business to business marketing, involves selling of a company’s services or products to another company. Consumer marketing and B2B marketing are really not that different. Basically, B2B uses the same principles to market its product but the execution is a little different.

Big Data 41

Big Data Marketing Data Strategy 41

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Marketing 104

Marketing Strategy Strategy Study 104

Thinkers360 - Thought Leader Interviews

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! I then take meetings with clients and team members.

Video 52

Video Trends Meeting Leadership 52

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Communicate this authentically and show how your company is making a difference.

Marketing 52

Marketing Technical Review Trends Study 52

mjvinnovation

APRIL 12, 2021

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. For B2E, it is through experiences that companies will be able to retain customer loyalty and turn brand discourse into action. How does B2E work?

Company 52

Company Trends Competition Examples 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! CB: First, Understand their need and goals.

Leadership 52

Leadership Roadmap Video Marketing 52

BrainZooming

MARCH 7, 2018

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. While the organization has extensive insights into its intermediaries, we oriented many of the innovation strategy exercises toward the ways the people using their product experience (or don’t) what the company manufactures.

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

Innovation Excellence

MAY 9, 2017

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages. In fact there will almost always be several segmented platforms in any company or industry. This means there is real value in being a platform bridge or connector.

Industry 40

Industry Company Disruption Innovation 40

Thinkers360 - Thought Leader Interviews

DECEMBER 26, 2023

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Technical Review 52

Technical Review Management Conference Generative AI 52

Innovators Alliance

JUNE 18, 2018

Is your company innovative? The post 3 Types of People You Need in Your B2B Networking Group appeared first on Innovators Alliance. Join us for an upcoming event to see what it’s all about! Try our Innovation Assessment. It only takes 5 minutes! You might also like: Cultures that Inspire!

Groups 72

Groups Industry Meeting Disruption 72

Rmukesh Gupta

MARCH 4, 2016

Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, USA). The subtle shift in B2B buyer behaviour. a large global software company’s India subsidiary. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California,

Software 40

Software Marketing Groups Leadership 40

BrainZooming

FEBRUARY 26, 2018

The 2018 Fast Company Most Innovative Companies issue arrived Saturday. It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

Tullio Siragusa

JULY 25, 2022

Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico. The success of Alex’s company, Pet Markt Co, was a combination of creativity, data, and automation. In the world of b2b tech, data is even more important.

Data 118

Data Creativity Technical Review Innovation 118

Thinkers360 - Thought Leader Interviews

JANUARY 26, 2023

She works with companies around the world such as Qantas, PETRONAS, the Australian Tax Office, Hamad Medical Corporation (Doha), and Novartis. She is on the SME committee for Australian Institute of Company Directors and is also a fellow of The CEO Institute. This has enormous impact on the organisation.

Leadership 52

Leadership Video Culture Training 52

Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Before becoming the founder and Chief Inspiration Officer of Inspired Purpose Coaching, Tony was a finance and strategy executive with experience working with some of the world’s leading life sciences companies. Along his journey, he also managed small businesses and ran a financial consulting company.

Leadership 52

Leadership Engagement Video Strategy 52

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan has worked with a diverse range of clients, including government agencies, non-profits, and private companies, to develop practical solutions that improve efficiency and accuracy. But my dream was to live and work in London and the company I worked for had a vacancy down south and that’s how I ended up here in Guildford.

Data 59

Data Leadership Video Big Data 59

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

She is featured in the annual recognitions of Thinkers360: Top 50 Global Thought Leaders and Influencers on Management 2022, Top 50 Global Thought Leaders and Influencers on Change Management 2022, and 150 Women B2B Thought Leaders You Should Follow in 2022. I also studied part-time for a Ph.D. It was a Ph.D.

Change 52

Change Leadership Video Management 52

Thinkers360 - Thought Leader Interviews

OCTOBER 9, 2022

Thinkers360 In-Depth Profile & Portfolio: James Kerr Social Media: LinkedIn | Twitter Book: Indispensable: Build and Lead A Company Customers Can’t Live Without Latest Content : Don’t Forget The Why! His work is featured in a variety of business magazines, including Fast Company, BusinessWeek, and Bloomberg.

Leadership 52

Leadership Culture Video Report 52

Thinkers360 - Thought Leader Interviews

MARCH 31, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! I want companies to work with me in the way that is easiest for them.

Groups 59

Groups Leadership Report Video 59

Tullio Siragusa

NOVEMBER 6, 2023

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. For instance, consider a solar power company venturing into a new geographic market. The internet, globalization, and the power of social media played their part, reshaping business perceptions.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

As the driving force behind Corix Partners, Jean-Christophe has demonstrated visionary leadership, shaping the company into a reputable entity known for its innovative solutions and strategic insights. In this edition, we speak with Jean-Christophe Gaillard , Founder and CEO at Corix Partners.

Handbook 52

Handbook Leadership Industry Report 52