B2C Company Engagement Marketing 
Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Create engaging and helpful content your audience cares about Now comes the fun part.
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Brunner
SEPTEMBER 28, 2023
When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. How Can B2B Brands Benefit from Influencers?
Qmarkets
JULY 31, 2023
Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.” About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.
Tullio Siragusa
JUNE 5, 2023
From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.
Qmarkets
AUGUST 18, 2017
From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.
New Markets Advisors
JUNE 28, 2019
The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are Sometimes it’s necessary to engage in costly, time-consuming research; other times, it’s not.
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