Remove B2C Remove Engagement Remove Marketing Remove Strategy
article thumbnail

Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

article thumbnail

The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. How Can B2B Brands Benefit from Influencers? We’d love to chat!

article thumbnail

Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. But it doesn’t have to be so hard.

Culture 98
article thumbnail

Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

article thumbnail

Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

article thumbnail

To reach young adults, companies like The Home Depot Rental are finding success on TikTok

Brunner

Users can engage with videos by commenting, liking and sharing. TikTok has tons of features and tools to help creators keep content fresh and innovative, and the platform constantly adds new creative elements to keep users engaged. . The Home Depot Rental’s TikTok strategy . Hootsuite: What is TikTok?

Company 75