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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Encourage brainstorming and out-of-the-box thinking.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. According to the 2019 Crowdsourced Innovation Report , a company has an average lifespan of 33 years in the Fortune 500 in 1965.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Seven Free Brainstorming Tools for 2019. Brainstorming is where innovation and product development strategy begin, but sometimes you need a little push to get started. The right tools will net you with better ideas.

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Working together to shape innovation for meaningful change

Paul Hobcraft

Product Development : Use this skill to justify new product development by showcasing how it aligns with market trends and customer demands and triggers the innovation portfolio to accelerate your delivery to market. Use tools like brainstorming sessions or interdisciplinary teams to encourage diverse insights.

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Elevate Your Strategy: Leading Executive Team Offsites for Business Success

Leapfrogging

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. For instance, roundtable discussions or brainstorming sessions can give each member a platform to speak. Ensure that each objective is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.