Tullio Siragusa

SEPTEMBER 25, 2023

The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

DECEMBER 5, 2022

Sales enablement is a strategy that focuses on providing sales teams with the tools, resources, and training they need to be more effective in their roles. Marketing materials, such as brochures and case studies. Salespeople are still needed to provide the personal touch, to build relationships and to close the deals.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

DECEMBER 11, 2023

The modern consumer is more informed and environmentally conscious than ever, driving companies to rethink their strategies and operations. Innovative companies are realizing that sustainable practices can lead to significant cost savings, open new markets, and enhance brand reputation.

Trends 48

Trends Innovation Case Study Resources 48

Tullio Siragusa

MARCH 6, 2023

Tradition vs. Design Traditional methods of post-merger integration typically involve a top-down approach where the acquiring company imposes its processes and procedures onto the acquired company. This approach often results in cultural clashes and conflicts between the two organizations.

Design Thinking 117

Design Thinking Design Marketing How To 117

The Human Factor

JULY 27, 2022

Whatever industrial sector your startup works in, there’s a good likelihood that technology has to be integrated firmly in your fundamental business strategy. This raises the difficulty of finding the top software engineers for a business given that many are bootstrapped and some are sponsored. Establishing requirements.

Software Review 36

Software Review Software Developers Software Development Guidelines 36

Tullio Siragusa

NOVEMBER 20, 2023

Real-World Successes Examining case studies of companies that have successfully adopted these principles can provide valuable insights. Various studies and examples from leading companies provide insights into the tangible benefits of these practices.

Leadership 48

Leadership Culture Policies Study 48

Qmarkets

DECEMBER 4, 2019

All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network. One of the first companies to offer their own chat service was Yahoo, who launched Yahoo Pager in 1998. Picture Perfect?

Ideation 40

Ideation Company Learning How To 40