Change Comparison Marketing Technical Review 
Yet2
FEBRUARY 7, 2024
Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Regulatory changes in China around Class I and Class II medical devices required brands to re-examine where their products were placed from a regulatory standpoint.
Qmarkets
APRIL 17, 2024
By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.
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Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
Jeffrey Phillips
OCTOBER 6, 2021
The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.
Daniel Burrus
SEPTEMBER 29, 2021
A pre-mortem affords the opportunity to successfully go opposite in your industry: if your competitors are busy employing post-mortems and trying to find a way to simply change the status quo to keep it fresh, you can utilize a pre-mortem to see where the opposite track may lead you somewhere transformative in advance!
Idea to Value
APRIL 12, 2021
These are without a doubt all very important topics, but they still pale in comparison to decision-making. There aren’t reliable benchmarks or market size studies available either. In this case, you should go all in on solving the technical challenge and not worry about marketing, distribution channels and the like.
Brunner
JUNE 1, 2020
At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. I f the world was already operating at a fast pace pre-Coronavirus (COVID-19), that speed of change has now hyper-accelerated. Do you have an agile test and learn strategy?
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