Paul Hobcraft
MARCH 20, 2024
In one of my posts, “ Embrace AI-driven innovation; it is the future ,” I looked specifically at how the (traditional) innovation management process will change. Thinking through any engagement process, one that is required to break through traditional innovation processes needs to break down the new areas of discovery.
Leapfrogging
APRIL 3, 2024
As you lead culture change for greater innovation & business growth , you will notice a surge in novel ideas and solutions that can propel your company forward. For leaders, recognizing the need for change is the first critical step in this journey. Employee Disengagement : Low morale and lack of enthusiasm among team members.
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Paul Hobcraft
NOVEMBER 1, 2023
Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.
Paul Hobcraft
NOVEMBER 16, 2020
The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.
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InnovationTraining.org
SEPTEMBER 23, 2022
Learn the basics of data storytelling and find training resources, articles, videos, and more. Data is all around us – from our schools, to our workplaces, and internet habits. Data storytelling recognizes that data on its own is often not enough to move people to action. What is data storytelling?
Planview
DECEMBER 12, 2023
Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Neither can handle the amount of data coming in from customers and internal operations. The problems with those approaches?
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
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Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
In this session, participants will see how science data from such sources as NASA and NOAA, combined with local data inputs, can be used to both exponentially improve and accelerate net-zero carbon, climate positive and regenerative outcomes.
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