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Returning to the Hierarchy of Business Ecosystems

Paul Hobcraft

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. It emphasizes collaborative ecosystems as the key to unlocking untapped potential, driving sustained growth, and achieving collective prosperity.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. They launched a full internal multi-channel marketing strategy. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150
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From Consumer to Collaborator: A Look at Open Innovation

IdeaScale

A good example of this is open betas for software, where the general public can download the latest version of an upcoming operating system or another tool with the understanding that it may not be stable and that they’ll need to disclose any bugs or issues they find. That can drive even closed innovation processes in powerful ways.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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Controlled Disruption in the Wild

Flying Fish Lab

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. iTunes challenged this convention by offering legal digital downloads of individual songs, eliminating the need to buy entire albums.

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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Download the paper now: The Art of the Possible – Future Building’s Crucial Role in Driving Innovation Impact ]. Nearly all of their brands were struggling with stagnant or declining market share. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. Get the facts!

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