article thumbnail

Returning to the Hierarchy of Business Ecosystems

Paul Hobcraft

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. It emphasizes collaborative ecosystems as the key to unlocking untapped potential, driving sustained growth, and achieving collective prosperity.

article thumbnail

From Consumer to Collaborator: A Look at Open Innovation

IdeaScale

A good example of this is open betas for software, where the general public can download the latest version of an upcoming operating system or another tool with the understanding that it may not be stable and that they’ll need to disclose any bugs or issues they find. That can drive even closed innovation processes in powerful ways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. It is with this in mind that we created the Benchmarking Collaboration Tool.

Marketing 100
article thumbnail

Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

article thumbnail

Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

article thumbnail

Research Methods – 14 Questions Before Planning Market Research

BrainZooming

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

article thumbnail

Controlled Disruption in the Wild

Flying Fish Lab

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. iTunes challenged this convention by offering legal digital downloads of individual songs, eliminating the need to buy entire albums.