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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 140
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Unlock Future Markets: Decommoditizing for Tomorrow

Daniel Burrus

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline?

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? It’s an industry ripe for innovation. Dylan Lenz Founder and CEO, Naborly.

Marketing 264
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 119
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Planned Obsolescence: How companies are deliberately making their products worse

Idea to Value

It turns out that in order to keep consumers buying products year after year, some companies are actually deliberately reducing the quality of their products. In some especially nefarious situations, these companies may be updating their products through software even after you bought them, in order to make the performance worse.

Company 277
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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How AI Can Radically Change Your Business

More often than not, being flexible enough to get the most out of the latest tech trends defines the success or failure of a company. That's why it is so important to be on top of the cutting edge solutions available in the market. Today, they come in the form of AI-based tools.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.