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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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What Apple Can Learn From Tires

Matthew May

I’m not sure why so many companies delight in listing the technical specs of their products, as if they relate to anything remotely useful to human beings trying to make a decision in the real world. I have absolutely no base of comparison, nothing to relate the numbers to. Take, for example, Apple.

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Building an Agile & Innovative Organization

Idea to Value

As Steve Blank well put it in his article , reorganizations, new innovation activities, and process reforms, are all useful tools that usually need to be a part of the transformation plan, but they’re not enough without a strategy, mindset, and culture for innovation. If your technology doesn’t create value for customers, they won’t buy it.

Agile 302
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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.