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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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The cost of innovation

Jeffrey Phillips

The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.

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An Anticipatory Organization® Can Preemptively Dissect Problems

Daniel Burrus

A pre-mortem being the process of implementing my Hard Trend Methodology should seem like a favorable option in comparison to a post-mortem, where you’re seemingly leading from behind. A review of a product or service once it’s in use is exceedingly valuable.

Trends 73
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Urgent Message for CMOs of Challenger Brands

Brunner

At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. The good news for you – speed to market can be an advantage for challenger brands – because they can be more nimble than larger competitors.

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The AQX Series: A Convergence of Internal and External Data for 360 Analytics

Anaqua

In the third post of our blog series, we spoke with Vincent Brault, Senior Vice President of Product and Innovation, about the importance of analytics and how new technology is helping to reshape its use in the IP industry. The industry started with mostly automotive companies, and now technology and insurance companies are getting involved.

Data 58
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3 Corporate Digital Transformation Pitfalls, and How to Overcome Them

Qmarkets

As iScoop put it, “Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way, with present and future shifts in mind.”. Make a Plan.