Rediscovering sustainable competitive advantage

The Future Shapers

Sustainable competitive advantage? Most business leaders I talk to agree that the days of sustainable competitive advantage are over. The reason our search for sustainable competitive advantage is becoming increasingly elusive, is that we’re looking in the wrong places.

Collaboration is the new competitive advantage

IdeaSpies

In 1985, a relatively unknown professor at Harvard Business School named Michael Porter published a book called Competitive Advantage , which explained that by optimizing every facet of the value chain , a firm could consistently outperform its competitors. A Radical Shift Toward Design.

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What is Lean Innovation? Components and Examples

Moves the Needle

And in practice, we combine three important ideas: design thinking, Lean Startup, and agile methodology. What is Design Thinking? Design thinking is a way of problem solving that evolved out of applying the scientific method to the process of design. In this way, lean innovation and design thinking go hand in hand. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind.

Designing for Meaningful Social Interactions

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there.

Measuring Innovation Performance

competitive advantage or be a USP, is what drives every organization. For example, if an innovative process (say automation) can save time and money and. To design good. a design and product innovation. ?rm, Examples of input metrics.

Human-Centered Design Workshops

InnovationTraining.org

Find out what a human-centered design workshop encompasses and when your organization may benefit from a training here. Human-centered design is an up-and-coming innovation framework that essentially works as an extension of the design thinking process.

Gaining a Competitive Edge Through eLearning by Costa

CMOE

Add to that the consumption of course material that is designed to help them be better at their jobs, and you get motivated learners who can’t wait to finish the course and apply the newfound knowledge to their daily tasks.

Competitive Advantage is Temporary — What Can You Do About It?

Business Innovation Design

The norm is disruption and dynamic competition. In this new business environment, there is a need to realize that having a competitive advantage is no longer just about the product you provide but about the experience as a whole. In our post on ‘The Mechanics of Experience Design we noted how having a great customer experience will gain customer loyalty and trust, which will help grow your business. Competition is no longer isolated to separate industries and territories.

Some examples of co-creation that bring brand and consumer together

ideas4allinnovation

The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen ), or the hyper-saturation of messages in social media, to cite only a few examples, are leading brands to think of new models to reach their consumers.

Eleven Ways to use Crowdsourcing

Destination Innovation

Here are the ways that are identified in the paper which also contains many examples and links: 1. Design Competitions. You can host your competition and build your brand while simultaneously getting a host of free input. Lego is a good example of this.

Ending the UX Designer Drought

Boxes and Arrows

Apprenticeship allows you to make the designers you’re having trouble finding. Average time required to identify and hire a UX designer (HR leadership). How many designers per year can apprenticeship contribute? Average cost per UX designer recruit.

How to be More Agile as Competitive Advantages Fade

New Markets Advisors

For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a sustainable competitive advantage is becoming outdated. The world is evolving too quickly for competitive advantages to last for a meaningful amount of time.

Agile 52

Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

In this article, we’ll explore five inspiring examples of innovation in business (both disruptive and incremental ), and what lessons they offer concerning survival on today’s uncertain corporate landscape. Philip Morris International (PMI) presents a prime example of this.

Lack of Innovation Will Kill Your Business (2 Examples to Prove It)

Ideanote

The answer is no secret: their lack of innovation enabled the competition to take the lead. They worked in multidisciplinary teams and designed devices together. Imagine what would’ve happened if Kodak had partnered, for example, with startups that understood the new technology.

Crowdsourcing with the Competition: Rewarding Venture or Precarious Proposition?

Qmarkets

Why your company needs to think about crowdsourcing with the competition…. Understandably, the increase in competition and market saturation is seen by those who experience it as a direct threat to their organizational legitimacy.

Be the Architect: Designing an Integrated Innovation System

IdeaScale

One example of a tool that cuts through the bureaucracy and enables employees at all levels to develop their innovative ideas is CO-STAR. What is your competitive Advantage over alternatives? As Arthur Jones said, “All organizations are perfectly designed to get the results they get.”

System 208

Be the Architect: Designing an Integrated Innovation System

IdeaScale

One example of a tool that cuts through the bureaucracy and enables employees at all levels to develop their innovative ideas is CO-STAR. What is your competitive Advantage over alternatives? As Arthur Jones said, “All organizations are perfectly designed to get the results they get.”

System 207

Interview #3: Designing the Unicorn of Micromobility (Ignas Survila)

Innovation Walk

Also a co-founder at Citybirds , the Lithuanian entrepreneur has been awarded for his functional and modern designs, such as Pigeon. Join us in this interview about micromobility, Unicorn Scooters , and the role of design in shaping the future of urban mobility.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

Leanstack

In our work, you’ll find many examples of tactics (like Problem Interviews) that we constantly replace with newer/better ones (like Problem Discovery). And companies that continuously outlearn their competition win.

Titans of Transformation: 5 Outstanding Examples of Innovation in Business (ALL ELEMENTS)

Qmarkets

In this article, we’ll explore five inspiring examples of innovation in business (both disruptive and incremental ), and what lessons they offer concerning survival on today’s uncertain corporate landscape. Philip Morris International (PMI) presents a prime example of this.

Crowdsourcing with the Competition: Rewarding Venture or Precarious Proposition?

Qmarkets

Why your company needs to think about crowdsourcing with the competition…. Understandably, the increase in competition and market saturation is seen by those who experience it as a direct threat to their organizational legitimacy.

Winners announced for the Civic Engagement Innovation Competition

Betterific

Ideas were conceived of by the Betterific community, winners were chosen by Pixel, and passed them on–along with design specs–to the designers at Topcoder. In 48 hours, they received 25 app designs. . Time lapse video showing the topcoder designers at work!

Keys to designing a virtuous customer journey

ideas4allinnovation

Any self-respecting innovative or competitive company now has the digital in its DNA: Digitalization engulfs and filters through all its processes, business areas and operations. 1995: Every company is a customer company. 2005: Every company is an internet company.

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

For example, you might “zoom in” on the funnel portion and determine many more steps a buyer must go through in a large business-to-business deal. Let’s Pretend We’re Airbnb… Airbnb is a great example for several reasons: They had a specific customer type in mind.

A better way: combining Design Thinking and Business Intelligence

mjvinnovation

The combinatorial approach to Business Intelligence with Design Thinking achieves an unprecedented level of comprehension of corporate realities, and it does so in a concrete way, incorporating the subjective factors of the human relationships involved. A qualitative analysis of Business Intelligence is added through the experimental and collaborative methodology brought by Design Thinking. Business Intelligence Design Thinking

A better way: combining Business Intelligence with Design Thinking

mjvinnovation

The combinatorial approach to Business Intelligence with Design Thinking achieves an unprecedented level of comprehension of corporate realities, and it does so in a concrete way, incorporating the subjective factors of the human relationships involved. A qualitative analysis of Business Intelligence is added through the experimental and collaborative methodology brought by Design Thinking. Business Intelligence Design Thinking

The chance to think differently about Ecosystems for Innovation

Paul Hobcraft

Ecosystem co-operations can allow you to align with others, totally outside your existing relationships, so you can enter new markets, explore new concepts and design, that would have been impossible as an individual organization.

Experience Design: how to work user’s needs in favor of business

mjvinnovation

Experience Design is a set of methods that aims to provide complete and unforgettable consumer experiences. Experience Design: what it is and what it is for. Experience Design is a set of methods that, when analyzing the complexity of customers behavior throughout their buying journey, allows to devise strategies that delight and increase the possibility of conversion. How to Work the Experience Design concept. Design Thinking

Book in Brief: Meeting Design for Managers, Makers, and Everyone

Boxes and Arrows

Editors’ note: This “Book in Brief” feature here on Boxes and Arrows is from Kevin Hoffman’s Meeting Design for Managers, Makers, and Everyone. How to Design a Meeting. Meeting Design for Managers, Makers, and Everyone. What is a well-designed meeting?

Innovation cannot expand without the 4th Industrial Revolution

Paul Hobcraft

Equally the nature of much of production has been designed “on the fly” and the equally tough job of connecting the whole process up in a new integrated, fully connected system meets huge resistance.

Building the In-house Design Agency

Boxes and Arrows

The hardest part of building an in-house design agency is answering the basic “Why?”. I’ve made the mistake many times of assuming too much–assuming that help was wanted, or even needed; assuming that people understood the terms I used, like ‘deliverable’; assuming that everyone bought into the value of design in general, or on this specific project. User research can validate the concept; concept designs can help communicate their vision.

Cracking the complexity code

Paul Hobcraft

It is through the nature of these complexities we achieve competitive advantage and can deploy more of the flow of knowledge for those new sources of new profit and wealth creation. 3) There is designed in complexity , where innovation needs to fit more.

System 185

Bringing User Centered Design to the Agile Environment

Boxes and Arrows

I built a team with a dedicated user researcher; information architect; interaction and visual designers and we even made a guerilla usability lab and had regular test sessions. This required the design team to work a “Sprint&# (month long iteration) ahead of the development team.

Agile 111

Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . Customer Development versus Design Thinking.

Never Delegate Understanding

Tim Kastelle

There’s no easy answer to this question – but if we’re trying to design changes in the way our organisations work, we need to have a deep understanding of what’s going on in them. And won the competition. Eames found this success designing with his wife Ray.

Bad Design Ruins the Miss Universe Contest

Michael Roberto

By now, most of you have seen the awful and embarrassing gaffe at the end of the competition. He describes the problem as an example of bad design. I think you can see how bad the design actually is, and how easily one could improve the user experience.

John Harrison – the master craftsman who solved the Longitude Challenge

Destination Innovation

It was the first example of a major public crowdsourced competition and the prize was huge by the standards of the day (equivalent to almost 3 million pounds today). Unlike other clocks of the day his were designed to be practically frictionless and required no lubricants.

Chaos Learning: The Key To Mastering Uncertainty

Game-Changer

Still, for all the star consultant talks, books and articles about it, most organizations are designed and run on the assumption of long-term stability. Traditional strategy thinking is about making long-term commitments that will result in competitive advantage.

Legacy is all around us. Innovation and insights suffer greatly

Paul Hobcraft

When you think we are on a roll, we are making that transformation in technology, systems, new organizational designs, you are suddenly stopped in your tracks. They were designed on outdated technologies, designed in a world where data was stored not mined 24 x 7.

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Pattern Languages for Interaction Design

Boxes and Arrows

Will Evans stalked and captured Erin Malone, Christian Crumlish, and Lucas Pettinati to talk about design patterns, pattern libraries, styleguides, and innovation. Erin, Christian, and Lucas are leading a workshop on design patterns at this year’s Interactions in Vancouver; and, Erin and Christian are writing a book on patterns for designing social spaces for O’Rreilly. “ An interaction design pattern is not a step-by-step recipe or a specification.

Deeper read or quick summary- finding the time

Paul Hobcraft

The two I have decided to summarize are 1) Beyond Design Thinking and 2) Minimum Viable Transformation. Beyond Design Thinking. Beyond Design Thinking – reflecting on its place. What is at the heart of design thinking? This is not what design thinking should be for.

Add Rocket Fuel to Your Innovation Process with Gamification

IdeaScale

A good example of it can be found in fitness apps. That’s a good example of “gamifying” fitness, an extremely popular strategy. By far the most successful example of this remains FoldIt, an actual game constructed by a scientific team to test how proteins are folded.

In the future you are either a digital business or a dead business

Game-Changer

Today competitive advantage is fleeting. For example, to make our daily lives more simple, efficient and delightful, the apps on our phones are learning our habits. Their fully automated loan application process is a great example of how business processes are moving online.