Why incremental innovation is so easy; disruptive is so difficult
Jeffrey Phillips
JUNE 27, 2022
For me, one epiphany that happened this week was when I was thinking about how valuable truly disruptive innovation is, and why it is done so rarely. Then, there's the added question of why almost all disruptive innovation is typically undertaken by an industry upstart or outsider, rather than a company currently in the field.
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