Vitamins Don't Have a Triggering Event
Leanstack
JUNE 10, 2021
Like a lot of entrepreneurs, you probably hit the brakes on your project or put your new ideas on the back-burner in order to conserve resources and ride out the uncertainty. The inability to overcome consumer inertia (habit) and friction (anxiety) is the reason why most first-to-market products fail. Unicorns, anyone?
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