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How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

Overview: The value of crowdsourcing is that you can find ideas in the most unusual of places. These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy. It was so popular that when it went to market a few months later, it sold millions of units and was awarded project of the year.

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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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Seven Critical Crowdsourcing and Open Innovation Mistakes to Avoid

IdeaScale

Don’t get frustrated with your crowdsourcing campaign. Crowdsourcing and open innovation are great ideas. Too many ideas fall into a crowdsourcing gap, so here are the problems to avoid. Unfocused Strategy. By far the biggest problem is people have an idea and decide, vaguely, to throw crowdsourcing at the problem.

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Tools to Predict Your Company’s Future: Scenario Planning and Crowdsourcing

IdeaScale

Scenario planning “stress test” current strategies and encourage individuals to challenge assumptions by understanding various perspectives. Focusing on the future can be difficult, but it is worthwhile: companies that manage for the long term outperform their peers with increased revenue, earnings, and market capitalization.”.

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Organize innovation to fit your strategy & culture.

Leapfrogging

That’s because they try to apply processes and structures that don’t fit their business strategies and cultures. They force crowdsourcing into their top-down decision-making cultures. It reminded me how important it is to highlight the ultimate organizational design principle: Structure follows strategy.

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4 Ways to Promote Innovation Without Crowdsourcing

IdeaScale

Crowdsourcing is just one facet of innovation strategy. So, if crowdsourcing doesn’t work for your specific issue, here’s how to bolster innovation without it. Pay attention to their press releases, who they’re hiring, and what areas of your market they’re penetrating. Look Internally.