Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

OCTOBER 9, 2023

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, bigger isn’t always better when it comes to innovation.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

CorporateIntel

JANUARY 17, 2023

At the same time, it has been a chance to collaborate, creatively engage, and be a part of innovation. I suppose in an employment market where talent has unlimited options, the benefit of working remotely might be a trading card that management can offer to attract team members. Absolutely. It certainly did. Well, not exactly.

Software Review 115

Software Review Software Engineering Software Company 115

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Utilize anonymous submission platforms to encourage unbiased idea sharing.

Design Thinking 62

Design Thinking Design Management Agile 62

Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118

Data Creativity Technical Review Innovation 118

Tullio Siragusa

APRIL 15, 2024

Enhanced Communication AI-powered tools can draft emails, create presentations, and even generate market analyses, allowing fractional executives to communicate more effectively with their teams and stakeholders. For internal data, AI tools can analyze historical performance, employee feedback, and operational efficiency metrics.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

NOVEMBER 6, 2023

The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market. Aligning geographically and culturally diverse teams with a company’s core values is a complex endeavor. AI can simplify this challenge.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

OCTOBER 16, 2023

As conflicts become more nuanced, leaders seek innovative methodologies for resolution. Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short.

Design Thinking 118

Design Thinking Design Ideation Collaboration 118

Tullio Siragusa

JUNE 19, 2023

Do they consider the nuances of the industry and market fluctuations? In such situations, reassessing the goals and aligning them with the realities of the market may be necessary. External factors, such as a soft market, can influence a project’s trajectory. Are the Goals Realistic? Are they realistic?

Leadership 62

Leadership Marketing Culture Learning 62

Tullio Siragusa

DECEMBER 11, 2023

Sustainable Business Practices and Innovation: The Path Forward In an era where climate change and environmental degradation are pressing issues, sustainable business practices are no longer just commendable — they are crucial. Moreover, they can open new markets and attract investors looking for socially responsible investment opportunities.

Trends 48

Trends Innovation Case Study Resources 48

Tullio Siragusa

SEPTEMBER 11, 2023

This lack of accountability lets toxic executives off the hook, eroding the company’s culture and affecting its bottom line. An empathetic culture is attractive not just to potential employees but also to consumers and investors. Furthermore, the profitability linked to empathy goes beyond employee retention and engagement.

Leadership 117

Leadership Underperforming Technical Team Engagement Software Review 117

Tullio Siragusa

MAY 1, 2023

By integrating circular economy principles into EA, organizations can not only improve their sustainability performance but also unlock new opportunities for innovation and growth. EA can serve as a bridge between these disparate teams, fostering a culture of communication and collaboration.

Technical Review 62

Technical Review System Collaboration Design 62

Tullio Siragusa

NOVEMBER 20, 2023

Empathy and Equivalence: Transformative Principles for Modern Workplaces In the contemporary business world, overcoming the limitations of fear-based politics in workplaces is crucial for fostering innovation and growth. Implementing these principles nurtures a culture where collaboration and inclusion are the norms.

Leadership 48

Leadership Culture Policies Study 48

Planview

OCTOBER 16, 2023

Feedback has been integrated from a wide spectrum of positions, such as software engineers, product owners, value stream architects, DevOps engineers, release or environment managers, and even the strategic vantage point of the C-Suite. The perspective isn’t limited to just a few roles in an organization’s hierarchy.

Report 64

Report Technical Review Management Software Review 64

Tullio Siragusa

NOVEMBER 28, 2022

First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers. Another important consideration is developing a solid sales strategy that considers the unique challenges and opportunities presented by the startup’s industry and market.

Design Thinking 62

Design Thinking Design Brainstorming Culture 62

Tullio Siragusa

NOVEMBER 7, 2022

This can create a more collaborative and positive work environment, which can lead to greater innovation and productivity. Overall, humility can be a valuable trait for a CEO to possess, as it can help them build a strong and effective team, foster a positive work culture, and make better decisions. Blog Subscrition Here Email*.

Culture 98

Culture Collaboration Leadership Learning 98

Tullio Siragusa

JULY 10, 2023

Conversely, business teams prioritize market-driven factors, such as customer experience and revenue growth. For instance, a retail company looking to improve its online shopping experience could set up a cross-functional team comprising IT, marketing, and sales personnel.

Design Thinking 62

Design Thinking Design Fractional CTO Ideation 62

Tullio Siragusa

NOVEMBER 13, 2023

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. This phase fosters innovation, as no idea is considered too far-fetched or off-limits.

Design Thinking 116

Design Thinking Design Ideation Engagement 116

Tullio Siragusa

FEBRUARY 5, 2024

In today’s fast-paced business environment, the most successful leaders are those who can swiftly adapt to market shifts, technological disruptions, and evolving consumer preferences, all while maintaining their strategic vision and inspiring their teams to embrace change.

Leadership 62

Leadership Agile Exercises Strategy 62

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118

Data Technical Review Marketing Design Thinking 118

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Inceodia

JANUARY 27, 2019

Asking the guy sitting next to me what he needed worked as long as I was developing products for other software engineers or just-out-of-college-20-somethings-living-in-the-US-pacific-northwest. Innovate or die. There is plenty of evidence that companies that innovate are those that are thriving today. A Better Way.

Underperforming Technical Team 40

Underperforming Technical Team eBook Innovation Software Engineering 40

Tullio Siragusa

MAY 15, 2023

By consistently bringing it back to the key metrics in meetings and tying it to employee reviews and promotions, a culture of organizational thinking can be fostered. It’s a challenging yet rewarding transition that holds the potential to take a company from merely surviving to genuinely thriving in the market.

Technical Review 62

Technical Review Agile Software Review Video 62

Tullio Siragusa

APRIL 3, 2023

The Need for Adaptability and Continuous Learning Rapid Technological Advancements Technology evolves at a breakneck pace, and staying relevant in today’s job market requires the ability to keep up with these changes. The Need for Innovation In today’s competitive business landscape, innovation is crucial for success.

Learning 118

Learning Trends Collaboration Engagement 118

Qmarkets

DECEMBER 4, 2019

"Innovate (verb): To Make changes in something established, especially by introducing new methods, ideas, or products.” . To many people, it might seem as though the business world has become over-saturated with innovation. These two yahoo software engineers would go on to become the founders of Whatsapp.

Ideation 40

Ideation Company Learning How To 40

Innovation 360 Group

SEPTEMBER 17, 2019

When it comes to innovation, building capabilities and applying the right leadership style give top performing manufacturers the edge over skills-focused peers. Low-skilled, repetitive labor is being automated, while skills like innovation and creativity are more and more in demand.

Leadership 40

Leadership Artificial Inteligence Technology Culture 40

Tullio Siragusa

JANUARY 23, 2023

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources.

Software Review 116

Software Review Company Underperforming Technical Team Design Thinking 116

Qmarkets

JULY 8, 2017

To many people, it might seem as though the business world has become over-saturated with innovation. The overuse of this term has had a polarising effect, while many people have been converted to ‘innovation’ through this incessant rhetoric, many more see it as meaningless business jargon which should be avoided like the plague.

Technical Review 40

Technical Review Software Review Software Engineering Innovation 40

Steve Blank

JULY 11, 2017

They make hardware with a large part of their innovation in embedded software and services. The CFO asked me to stay as one of the engineering directors came in for a meeting. So, this was a meeting of last resort, as the engineering director was making one last appeal to the CFO to keep his team in town. I wish I hadn’t.

Company 66

Company Policies Software Engineering Groups 66

Qmarkets

APRIL 24, 2017

To many people, it might seem as though the business world has become over-saturated with innovation. The overuse of this term has had a polarising effect, while many people have been converted to ‘innovation’ through this incessant rhetoric, many more see it as meaningless business jargon which should be avoided like the plague.

Technical Review 40

Technical Review Software Review Software Engineering Innovation 40

Tullio Siragusa

MAY 8, 2023

Overall, the entire process from initial discovery to market approval can take over a decade and cost billions of dollars, with a high failure rate. This can help to bring new cures to market faster, ultimately benefiting patients in need. If successful, the drug proceeds to clinical trials, which can take several years to complete.

Artificial Inteligence 62

Artificial Inteligence Data Collaboration Crowdsourcing 62

Tullio Siragusa

JULY 17, 2023

AI — The Tool, Not The Taskmaster AI is an innovative tool that will change the way we approach our work rather than a taskmaster that will usurp our jobs. Furthermore, As retail becomes increasingly digitized, the need for people skilled in digital marketing, AI, and data analytics is growing.

Artificial Inteligence 62

Artificial Inteligence Analysis Data System 62

Tullio Siragusa

NOVEMBER 14, 2022

Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Launch and iterate: Once you have a solution that works, it’s time to launch it to the market. The Most Effective Quality to Enable Sales Success Is Empathy.

Design Thinking 62

Design Thinking Design Tips Meeting 62

Tullio Siragusa

DECEMBER 5, 2022

This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients. Marketing materials, such as brochures and case studies. Lead generation : Generative AI can be used to identify potential leads and create targeted marketing campaigns.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Idea to Value

NOVEMBER 12, 2020

You need the ability to adapt to change, and innovate, faster. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation. You might then ask what that means in practice and how to accelerate your pace of innovation. Why does pace of innovation matter?

Competition 276

Competition Innovation Software Marketing 276