Remove Design Remove Disruption Remove Engagement Remove Travel
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The need for Transformational Innovation

Paul Hobcraft

We have many innovation outcomes to choose from, including incremental, distinctive, radical or disruptive. Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed.

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Lateral Thinking in Business Strategy

Destination Innovation

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169
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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Keeping Us Safe for Resuming Travel. We all have had imposed on us severe travel restrictions. The Digital Manufacturing Factory.

Software 278
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing.

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Adjusting to a changing world

Paul Hobcraft

I am not sure many of you feel the same, tt seems disruption is in everything, in what we need to undertake, in what is coming towards us in change. We need to engage in different ecosystems and participate in new platform learning to take advantage of the changes taking place all around us.

Change 217
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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Keeping Us Safe for Resuming Travel. We all have had imposed on us severe travel restrictions. The Digital Manufacturing Factory.

Software 130
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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Keeping Us Safe for Resuming Travel. We all have had imposed on us severe travel restrictions. The Digital Manufacturing Factory.

Software 130