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The need for Transformational Innovation

Paul Hobcraft

We have many innovation outcomes to choose from, including incremental, distinctive, radical or disruptive. Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed.

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Lateral Thinking in Business Strategy

Destination Innovation

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169
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Silicon Valley’s Next Target: Disrupt the Construction and Real Estate Industries

Leapfrogging

Every industry, every company, and every leader must recognize one simple fact: every product, service, process, and business model will be disrupted–it’s just a matter of time. There’s no hiding from disruption. ” Six trends will transform the construction and real estate industries: Offsite Construction.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Become proactive instead of reactive with Future Designs

mjvinnovation

Let’s take a step back and dig a little deeper into the theory behind Futures Studies and Futures Design in order to contextualize “scenario” and “collapse”. Coachella is postponing, while E3, the biggest game design fair in the world, is going virtual. Furthermore, countries themselves are applying travel bans.

Design 59
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The Gremlin Strategy, or How to Ward Off Disruption

Matthew May

Brian would begin his story with how he was personally disrupted, in fact blindsided, by, of all things, one of his daughter’s kindergarten projects. The teacher gave the class an assignment right up Brian’s alley: design a package that would protect a raw egg from being dropped off the school roof. Get the visual?

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Adjusting to a changing world

Paul Hobcraft

I am not sure many of you feel the same, tt seems disruption is in everything, in what we need to undertake, in what is coming towards us in change. The travel industry will emerge far differently in the months ahead, in its post-recovery from the ravages of Corvid-19.

Change 217